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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jul 13, 2022 2 min read

Episode 39 – What’s Wrong With Revenue? You Never Prioritized Your Database As An Important Corporate Asset

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In this episode of What’s Wrong With Revenue? we went deep on an issue that almost every single company on the planet faces your corporate database has been neglected and not prioritized as a corporate asset, and it’s hurting your revenue generation efforts.

This is such an important topic because we almost always talk to company leaders who tell us they have neglected their database, they’ve added many bad lists or they have old lists. The stories go on and on.

You MUST treat your database as one of your most important corporate assets.

This means caring and nurturing for this database. It means regular cleaning. It means building best practices for the data that comes in and how old data gets taken out. It means proper segmentation and ongoing maintenance of that segmentation.

It means assigning someone to maintain the quality and cleanliness of the data in your database. It means setting guidelines and enforcing how data comes into your database.

It also means managing the lists you might gain access to and keeping those separate from your main contact database.

The show spent a solid hour on tips and techniques to help you clean and maintain your contact database so you can leverage it to drive revenue from prospects and customers alike.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.