This show aired LIVE on December 22, 2021. To watch the show on demand, click here.
In this episode of What’s Wrong With Revenue? we talked about how video is quickly becoming the content medium of choice for prospects and customers.
Studies show that about 65% of people are visual learners. They prefer to watch rather than read, but marketers keep creating e-books and whitepapers for people who would prefer to watch videos.
Your content strategy needs to be built on video. Video scales much better and faster than written content. An hour-long recorded video can be turned into content for social media, for your website, for your email campaigns, for lead nurturing and for sales to use. In just one hour, you can support all these channels.
Compare that to a written piece that needs an interview, copywriting, design, a landing page, a confirmation page, a CTA and lead nurturing emails. That’s hours and hours of work for a single piece with a single application.
In-house video production is here to stay. Smartphones and apps make it easy to record video, direct the shoot and send it to an editor all remotely. Equipment costs hundreds of dollars, not thousands of dollars, which means you should consider doing videos each month.
Videos for sales and videos for customer service can be equally effective in helping prospects get to know, like and trust you faster while helping your customers buy more from you more frequently.
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Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.