In this episode of What’s Wrong With Revenue? we unpacked all the important aspects of how to turn your happy customers into advocates who actively tell your story to everyone they know.
Honestly, this is one of the least used marketing tactics in the tool kit, and it’s one of the easiest to get going. Joining us this week was Gregg Makuch, CMO at PTO Exchange, and we had a lively conversation about how to activate customers and the value of that activation.Some of the topics covered on the show included where you want to deploy your happy customers. Do you want them to write online reviews? Yes! What online sites do you want them directed to? This can be tricky, and our advice is to pick a few sites and focus on them.
We talked about the importance of putting a program together that captures customer testimonials on video. Today, video capture tools and camera technology make it easy to send, record, edit and post customer testimonial videos regularly.
Having a library of these means you can leverage the stories on your website, in email campaigns, during the sales process and in so many more places. The impact on results is huge and, in many cases, actually shortens the sales cycle.
Finally, collecting customer satisfaction data, like NPS or CSAT scores, is also important. However, you should consider how you deploy surveys like these.
Tune in next week as we’ll be talking about how your company, your brand and even you as the leader should be positioning your brand to stand out with thought leadership.
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