09/29/2021 |

    Episode 2 – 'What’s Wrong With Revenue?' There’s No Alignment Between Marketing, Sales And Customer Service

    This show aired LIVE on September 15, 2021. To watch the show on demand, click here.

    In this episode of What’s Wrong With Revenue? we talked about how a lack of alignment across marketing, sales and customer service can hurt revenue growth.

    LIVECast-episode-2-GraphicDuring the show, we discussed the new way people buy products and services today. They don’t expect three different experiences from three different departments. They expect one seamless, frictionless and enjoyable experience from everyone they deal with. This includes all of their interactions with marketing, sales and customer service.

    We talked about the revenue department, a group of people including marketing, sales and customer service team members, all working toward the company’s revenue goals without the boundaries of traditional departments. They have shared goals, shared meetings, shared space and even a single Chief Revenue Officer (CRO) to be accountable and responsible for revenue.

    During the show, we provided some live and practical examples of how companies have overcome these challenges and the results that followed.

    To subscribe to the show, click here. Subscribers get updates on upcoming show content and a recording of each show delivered right to their inbox the day after the LIVECast. Anyone can submit questions here for us to answer live on the show.

    CEO and Chief Revenue Scientist

    Mike Lieberman, CEO and Chief Revenue Scientist

    Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

    The Secret to Generating High-Quality Leads for Your Sales Team


    The Secret to Generating High-Quality Leads for Your Sales Team


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