It’s that time of year – people are rushing around checking their lists and making sure they have gifts for family, friends and even business acquaintances.
But does anyone ever think about gifts that might help people professionally to make them even better at their jobs and secure that big promotion? Not usually.
Here are six gift ideas for digital marketers. These aren’t your traditional wireless mousepads or new web cameras but rather what digital marketers can do to be more successful.
Gift Idea #1 – Video
Video marketing is quickly becoming one of the most powerful marketing tools available to businesses. It’s an effective way to engage and connect with potential customers and build brand recognition, and this is why it’s at the top of our list of gifts for digital marketers.
Unfortunately, many marketers and companies in general still have not made video an integral part of their marketing and sales efforts.
With the rise of social media, video marketing is a great way to promote products, services and ideas. Video marketing allows businesses to reach a larger audience and quickly gain visibility.
Video is the gift that keeps on giving. Companies are using video to showcase, explain and demonstrate how to use a product or service.
People are more likely to remember a product or service if it has been featured in a video because this format creates a stronger human connection. Videos are a great way to tell stories, share experiences and build relationships with customers.
Video marketing is also much more cost-effective than traditional marketing methods such as print, radio and television. Videos can be used to target a specific audience and to reach a larger audience.
It’s also an effective way to measure results. Businesses can track the number of views, likes, comments and shares for each video to better understand their audience and determine which videos are most effective.
Video marketing is also a smart way to create content that can be used on multiple platforms, including websites, blogs, social media and email campaigns.
Overall, video marketing is an effective way to engage and connect with potential customers, build brand awareness and increase sales.
Gift Idea #2 – Chat
Chat has been on the rise as an effective tool for marketing in recent years. It offers customers a direct and personalized way to engage with a business, and it can be used to build relationships, drive sales and increase engagement.
It’s on our gifts list because of its ability to turn visitors into leads instantly. Prospects who want to talk to sales don’t need to fill out a form or pick up the phone; they can just click chat and start communicating.
A recent survey found that 83% of customers are more likely to return to a website if it offers live chat.
This is because live chat can help to quickly resolve customer inquiries and provide them with timely information. It’s also an effective way for companies to provide personalized customer service, as it allows customers to ask questions and get quick responses.
Companies can use chat to target specific audiences and track customer interactions. This helps them to better understand their customer base and make more informed decisions about their marketing strategies.
Chat also allows companies to quickly respond to inquiries from prospects. Prospects who chat are typically further along in their buyer journey and represent a more sales-ready lead.
According to a study, over 90% of customers are more likely to purchase from a business if they have had a positive chat experience.
Overall, chat is an effective tool for marketing that can be used to increase engagement, drive sales and build relationships with customers.
Gift Idea #3 – List Segmentation
This might seem like a strange one, but we see too many companies not segmenting their prospect databases. Giving the gift of a segmented list can dramatically improve the performance of almost all your marketing campaigns.
Segmenting your database is one of the most effective ways to improve your marketing results. Segmentation helps you to target your marketing campaigns more effectively, providing better results and allowing you to focus on the customers who are most likely to purchase your product or service.
Statistics show that segmented customers have a 20% higher lifetime value than non-segmented customers. This means that segmented customers are more likely to remain loyal to your business, which can lead to an increase in sales and repeat business.
Additionally, segmented customers are more likely to respond to targeted marketing campaigns. In fact, segmented emails are reported to have an open rate of up to 28.6% compared to non-segmented emails, which have an open rate of only 8.3%.
For example, if you know that most of your customers are young, tech-savvy CIOs, you can target your campaigns to that demographic. You can include images, messaging and offers that are more likely to resonate with them. Conversely, if you know that most of your customers are older, you can create campaigns that appeal to them.
Finally, segmenting your database allows you to personalize your marketing campaigns. You can use customer data to create personalized messages and offers. This can help improve customer engagement, as customers will feel like their individual needs and interests are considered.
Overall, segmenting your database can lead to a wide range of benefits, including increased lifetime customer value, higher open rates and better-performing marketing campaigns. It is an essential part of any successful marketing strategy, and it can help you drive better results.
Gift Idea #4 – Personalized Email Campaigns
Research shows that segmented and targeted emails have an open rate of 14.8%, compared to average open rates of 10.2%.
One way to personalize emails is to target them to specific segments of your customer base. Tailoring emails to the interests of each segment can help increase engagement.
For example, a B2B company can send promotional emails to customers who have purchased specific items in the past.
Another idea is to use dynamic content to personalize emails based on a customer’s previous interactions with your business. This can include personalized product recommendations or tailored discounts.
Research shows that dynamic emails generate 4x more clicks than static emails.
Overall, personalized email marketing campaigns can have a significant impact on engagement and conversions, which will produce more leads, more sales opportunities and more new customers. All of these are gifts that keep on giving.
Gift Idea #5 – HubSpot
HubSpot is a powerful tool for marketers to get better results. It provides a suite of integrated apps and services to help marketers create, manage and measure content, campaigns and performance.
For example, its marketing automation platform allows marketers to create personalized campaigns and track engagement in real time. This helps marketers determine what’s working and what isn’t so they can adjust their strategy accordingly.
HubSpot also offers a comprehensive analytics platform that gives marketers access to actionable insights about their campaigns. This includes detailed reports on web traffic, social media engagement and leads, among others. With this data, marketers can identify trends, track performance and make informed decisions about their campaigns.
One of the truly remarkable aspects of HubSpot is it’s really five gifts in one:
- The Marketing Hub helps with marketing execution
- The Sales Hub provides sales teams with the tools they need to close deals more quickly
- The Service Hub lets customer service teams improve how customers get what they need
- The Operations Hub helps bigger businesses with data, integration and automation requirements
- The CMS Hub allows you to have your website on HubSpot so you can quickly and easily optimize its performance to gain more visitors, leads and sales opportunities
The integrated nature of all the HubSpot products makes this a gift that every marketer will want in 2023, and once they see the results, they’ll wonder how they lived without it.
Gift Idea #6 – A Revenue Generation System
The last item is going to get a lot of buzz this holiday season, primarily because everyone wants this, and no one can really get their hands on one.
Digital marketers are being asked by their leaders to help generate leads, but what they’re really being asked to do is help generate leads that turn into new customers and new revenue.
To do this effectively, they’re going to need a revenue generation system.
A revenue generation system is the process, methodology and tools necessary to build repeatable, predictable and scalable revenue growth for your company.
Typically, these actions, steps and processes are executed in marketing, sales and customer service.
A revenue generation system ensures that these three typically disparate teams are working together inside the system to orchestrate the activities needed to help the company grow revenue.
A revenue generation system includes ALL the necessary steps required to make sure that the company isn’t missing anything necessary for revenue generation and business growth.
A revenue generation system must cover the following four areas: strategy, tactics, campaigns and technology.
A revenue generation system is also going to help you with the processes and resources required to make sure you hit your revenue goals. For example, what meetings and major action items must you execute and hit your goals? What rhythms are required to ensure the teams are on the same page, working together and delivering on their commitments?
All these elements – strategy, tactics, campaigns, technology, processes and resources – need to be tightly orchestrated if your company is going to be successful.
Today’s buyers are faced with a massive amount of outreach and content. By using a revenue generation system, you’ll be able to cut through that clutter and deliver your message to your prospects in a way that causes them to act and engage with your company.
So, this year, skip the iPad, hand warmers and heated coffee mug. Instead, get the digital marketer in your family one of the must-have items for 2023. Once they start generating more leads, more sales opportunities and more new customers, they’ll thank you for helping them make a difference in their company.
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