Social media is becoming an absolute necessity to companies big and small as they look to reach customers and clients on an increasingly personal level. Social media platforms like Twitter, Facebook and Youtube have numerous benefits for companies and they're well on the way to overtaking the place of traditional forms of media such as billboards, print, radio and television ads.
Here are the top 5 advantages of using social media to supplement your company’s existing marketing efforts:
It's integral to your SEO efforts. These days, marketing is a science, not an art. It’s all about optimizing keywords and striking the balance between what people search for and your page’s relevance. Social media contributes to this relevancy by providing additional links that only serve to generate increased traffic to your website, blog and other social media sites.
It's free. Most social media networks, at least their basic features, are free to users. Research shows that social media marketing is far more effective than traditional marketing tactics, which are often more expensive than most small businesses can manage. The only real cost of social media marketing is the time it takes to implement it. That effort is definitely worth the boost in website traffic and customer interaction that you receive!
It has the furthest reach. Think about it: you pay thousands of dollars for a newspaper or television ad, only to have it reach a regional audience that, most likely, will tune out the sales message and move onto the next thing. On the other hand, by using social media, you reach a global audience in a way that is neither costly nor time consuming – with social media marketing you communicate your message instantly and for free.
It helps you build more contacts. Through social media, you not only interact with customers on a regular basis, you simultaneously build your own business contacts. By following the social media efforts of other companies, businesses and blogs, you gain supporters in your own industry community. You also have the ability to monitor your competitors’ social media accounts to make sure that your company is on top of and ahead of the game.
It’s measurable. Measuring the impact of your traditional advertising tactics is difficult and time consuming. Many social media networks, such as Facebook, provide instant analytics while also offering specific advice on how to better reach your community and tweak your messages according to the responses.
Start Today – There’s nothing to lose by strengthening your social media efforts. Get your company online and give it a presence by listening to followers and creating engaging content. As you get more and more comfortable, start experimenting with your content and these interactions to discover the vast benefits of social media marketing!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.