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    Powering Up a Cold-Storage Solution Provider’s Unique Benefits

    TempArmour embraced a differentiated marketing strategy to highlight high-performing products and expand its target market.

    Clipboard drawing
    Medical kit drawing
    TempArmour freezer

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    Educating Prospects and Telling a Compelling Story

    TempArmour’s cold storage technology and unique chest-opening design make its vaccine refrigerators a worry-free way to maintain stable temperatures for days in a power outage. But the company needed to boost awareness and educate people around uses beyond vaccine storage.

    The Square 2 team made TempArmour’s simple, effective design the company’s driving value proposition across its product line of refrigerators, freezers and medical coolers.  

    Here are some of our deliverables for TempArmour:

    A Bigger ‘Big Story’

    Square 2’s new messaging emphasized the TempArmour difference to resonate with prospects seeking better temperature-sensitive storage, transportation and emergency preparedness.

    TempArmour homepage viewed on a computer screen

    A Captivating Content Approach

    Square 2 developed assets that educated prospects on TempArmour’s unique design and unmatched temperature stability for both everyday and emergency use.

    Montage of TempArmour assets

    A Website With Instant Impact

    Our design and web development experts created a new user-friendly site centered on the cooling technology’s unique benefits.  

    TempArmour homepage viewed on a laptop screen

    A Simplified eCommerce Experience

    An updated design and build gave prospects quick access to product information and key features for streamlined purchasing.

    TempArmour products viewed on a tablet

    Results That Resonate

    With a buyer journey experience as simple and effective as its products, TempArmour successfully highlighted its differentiators to generate revenue opportunities beyond its flagship product and the vaccine storage market. 

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