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Mike Lieberman, CEO and Chief Revenue ScientistWed, Dec 8, 2021 2 min read

Episode 12 – What’s Wrong With Revenue? 'You’re Doing Random Acts Of Marketing'

This show aired LIVE on November 24, 2021. To watch the show on demand, click here.

In this episode of What’s Wrong With Revenue? we covered one of the most timely issues impacting revenue today – random acts of marketing. It’s an epidemic across businesses of all shapes and sizes.

Because marketing has become so complex, multi-faceted and data-driven, many people are throwing up their hands and just doing whatever it takes to look busy.

Marketing does have a legacy of tracking activity instead of results, and many marketers simply do things regardless of whether they work or not.

LIVECast-social-tile-square-12Too often, marketers throw everything up against the wall and hope something will stick. They might not know exactly what’s working, but if something is working, it’s better than nothing working. However, when it doesn’t work, you’re left wondering what’s going on and why.

There’s no excuse for random acts of marketing, but generally, it happens when the people working on your marketing don’t have a solid strategy to back up their activities, there are no performance expectations and data is not driving the decision-making process.

In this episode, we talked in detail about how to identify if you’re doing random acts of marketing and how to eliminate it.

Sometimes, outside guidance can provide strategy and structure to your internal marketing activities. Other times, you might need ongoing oversight, like a personal trainer, to make sure you don’t regress into bad habits and to ensure you get results from your effort.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.