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Mike Lieberman, CEO and Chief Revenue ScientistTue, May 6, 2014 5 min read

Inbound Marketing Case Study: 3 Marketing Metrics To Examine In The Next Year

inbound marketing metricsTransitioning your business to an inbound marketing approach isn’t just a small change – it’s a marketing paradigm shift.

So we understand when companies are hesitant to make the switch. Yet, the numbers never lie: inbound marketing produces better results for your company’s bottom line than any other strategic marketing approach.

Perhaps the best way to dispel any fears or doubts about inbound marketing is to imagine what your marketing metrics could look like one year from today if you implemented an inbound marketing strategy for your business.

The following three marketing metrics help you visualize what results an inbound Marketing Machine™ has the potential to produce for your bottom line:


Metric #1: Gains In Thought Leadership

Inbound marketing requires content creation, and content creation leads to thought leadership. A thought leader is an industry professional or a company that others – primarily your prospects – look to for guidance, information and answers.

When you post content daily, weekly or even monthly, you reveal your expansive industry knowledge, drawing information-seeking prospects first to your content and then to your company. 


Your inbound marketing case study:

While often considered intangible, thought leadership is actually able to be measured by your monthly social media reach and other sites that refer to your content. Fill in the blanks below to visualize how your company could be benefiting from thought-leadership content creation:

Our social results:

April 2013 social traffic: 786 visitors

April 2014 social traffic: 903 visitors

Difference = 15% increase 


Your social results:

Your April 2014 social traffic: ______

[multiply by 1.15] =

Your April 2015 social traffic: ______


Our referral results:

April 2013 referrals traffic: 574 visitors

April 2014 referrals traffic: 931 visitors

Difference = 62% increase 


Your referral results:

Your April 2014 referral traffic: ______

[multiply by 1.62] =

Your April 2015 referral traffic: ______


Metric #2: An Increase In Website Traffic

What are your current traffic numbers? If they’re not as high as you’d like, it’s probably because you’re not targeting the right people in the right places.

With an inbound marketing strategy, you’ve got a firm handle on your target audience, you know where they spend their time and you know exactly where to place your content for maximum traffic.


Your inbound marketing case study:

Fill in the blanks below to visualize how your website traffic benefits from content sourcing and focusing on the right target audience:

Our results:

April 2013 overall website traffic: 7,109 visitors

April 2014 overall website traffic: 14,154 visitors

Difference = 99% increase


Your results:

Your April 2014 overall website traffic: ______

[multiply by 1.99] =

Your April 2015 overall website traffic: ______


Metric #3: More Leads For Your Sales Team

Lead generation is one of the primary benefits of an inbound marketing program. Right now, you might see prospective clients filtering in here and there, but you want to see more. After all, there is no such thing as too many leads.

When you implement an inbound marketing strategy followed by the right tactics, you’re constantly seeing new leads because you’re constantly putting out new content to draw them in.


Your inbound marketing case study:

Buyer behavior has changed, and while website visitors are a great first step, your site traffic is meaningless without visitors that convert into leads. Fill in the blanks below to visualize how inbound marketing produces more leads for your sales team in the coming year:

Our results:

April 2013: 103 leads

April 2014: 371 leads

Difference = 260% increase


Your results:

Your April 2014 leads: ______

[multiply by 3.6] =

Your April 2015 leads: ______


As you see, inbound marketing has the ability to produce remarkable results for your business if you invest the time and effort. While these calculations were taken from our own historical results, we’ve even seen more extraordinary outcomes for some of our clients.


Start Today Tip: Inbound marketing doesn’t produce results overnight. Rather, it requires a consistent, disciplined investment in the tactics of your inbound marketing strategy. If you allow your marketing approach to undergo a paradigm shift today, your bottom line is going to reap the benefits of that change in the year to come.

Having trouble visualizing your future with inbound marketing? Click below to download this tip sheet and discover how to start turning your inbound marketing efforts into visitors, leads and closed sales for your business.

 Visualizing Your Company With Inbound Marketing

Square 2 Marketing – Leading The Reality Marketing And Inbound Marketing Revolution!


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.