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Mike Lieberman, CEO and Chief Revenue ScientistThu, Oct 3, 2013 4 min read

CPA Marketing Secret #4: Google+ Is Now Mandatory

google , google plus, thought leadership, marketing, inbound marketing, social media, lead generationWhen it comes to creating an inbound marketing campaign for your CPA firm, Google+ has become a powerful platform and strong link in developing an overall strategy.

Yes, Google+ is great at giving you better search visibility … but that’s not the only benefit. It’s really only the start.

The thing about Google+ is that it fills the rather large void between LinkedIn’s more individual-based approach and the confusion of how to market on Facebook. Google+ allows your CPA firm to network and collaborate with clients and customers in a way no other social media platform has been able to provide.

In fact, Google+ has well over 360 million active users, and it’s become a place where people learn and discover, where communities are built, where contests and promotions are encouraged and where people are listening, engaging, referring and sharing their interests with others.

The following are four distinct advantages of using Google+ for your business:

  1. Google+ Hangouts – Basically, hangouts are intimate online meetings with a group of no more than 10 active users. This allows you to interact with and educate a highly targeted group. Also, because the videos of your hangout sessions are housed on YouTube, you are able to easily promote your videos on other social channels.
  2. Zero Advertisements – The absence of ads is good for you, your business and your potential customers. For you, there’s nothing to distract prospects from your messaging. For them, they hang out here because they aren’t being interrupted.
  3. Brand Visibility – The “circles” aspect of Google+ allows businesses like yours to reach out to specific demographics. In fact, Google describes the circle function as a way for users to, “… group people together based on how [they] think of them in real life.” It provides your CPA firm with a great way to get in front of multiple target audiences.
  4. Authorship = Authority – When you reach authorship status on Google+, it can lead to an increased click through rate of up to 150%. The reason for this – users are more likely to visit links with verified authorship profiles. As your authorship grows, your authority in your area of expertise consistently improves, as well.

Google+ is the perfect inbound marketing tool. When you pair Google+ with your creative content, you educate your target audience through thought leadership and address their pains as consumers. Engaging now with Google+’s various avenues for target communication promises powerful lead generation in the future.

Start Today Tip – First things first – set up a Google or Gmail account, if you don't already have one, and then create your own personal Google+ account. When creating your account, make sure to claim authorship (there's a page for that). Once your personal page is complete, create a company page for your CPA firm. Only after these pages are established should you begin to connect with people or start up communities.

To access all the CPA inbound marketing secrets you need to drive highly targeted leads back to your firm and convert them into long-lasting clients, click here to download the e-book, 9 CPA Marketing Secrets Proven To Drive Leads.

9 CPA Marketing Secrets Proven To Drive Leads

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.