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Mike Lieberman, CEO and Chief Revenue ScientistTue, Oct 1, 2013 4 min read

CPA Marketing Secret #2: Blogging Creates A Critical Online Presence

CPA MarketingBy now, you’ve seen them, read them and probably even follow a few of them. They are blogs, and they’ve evolved from online journaling status to an integral part of the new buyer behavior.

Perhaps you're unconvinced that blogging is applicable to your CPA firm. You may think to yourself, “I don’t really see anyone else doing it.” While that statement is true, that is also the foremost reason to blog (and blog with consistency).

If you want to work toward differentiating your CPA firm from your competitors, then blogging is your secret inbound marketing strategy for generating online leads. Here’s how:

Blogging Boosts Your Google Search Result Ranking

When you’re set up for onsite search engine optimization (SEO), the more pages you create on your website (including your most important keywords tucked neatly into unique, educational content), the better your website is going to rank in search results. Of course, this makes it easier for people interested in the type of professional services you provide to find and connect with you.

Posts Build Your Voice Into An Industry Authority

Consistent blogging also establishes your CPA firm as an authority figure in your industry. In fact, 81% of U.S. online consumers trust information and advice they read on blogs.

Through blogging, potential clients get to know, like and ultimately trust you. Isn’t it better to do business with someone who trusts you, as opposed to cold calling potential prospects barely willing to speak with you?

Blog Posts Are Shared, Which Increases Your Reach

Blog posts are also shared across multiple social media platforms, and increase your reach to the right target audience within these consumer circles. The more people who share and reference your blog posts, the more traffic your website receives. The key is to create compelling content that offers substantial value, and then have your team members share the content with the appropriate social media outlets.

Blogs That Contain "Calls To Action" Convert Lurkers Into Leads

If you’ve made it this far, you’re probably wondering how the above internet action translates into actual leads for your business. That is the goal here, of course. As you generate traffic and a highly targeted interest with your blog posts, each post should include a call-to-action (CTA) button at the end. The purpose of a CTA is to prompt blog readers to take another step toward directly interacting with your CPA firm.

Start Today Tip – Before you begin blogging, create 25 blog topics and write their headlines based on rich keywords that apply to your CPA firm's services. Remember, for blogging to be successful, you must do it with consistency. Mapping out your blog's editorial calendar ahead of time is going to ensure you keep up with posting multiple times a week.

Blogging, while critical to creating a powerful online presence, is just one key component of a truly comprehensive inbound marketing strategy. To access all the CPA inbound marketing secrets you need to drive highly targeted leads back to your firm and convert them into long-lasting clients, download the e-book, 9 CPA Marketing Secrets Proven To Drive Leads.

  9 CPA Marketing Secrets Proven To Drive Leads

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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