While it’s likely your CPA firm has a website, it’s probably not creating the type of lead generation you wish it were. The main reason for this is that your website is not keeping up with current buyer behavior or the best search result practices dictated by SEO.
For those readers who don’t already know, SEO stands for, “search engine optimization,” and it essentially determines how your website ranks in internet search results.
Still not sold on your CPA firm really needing to focus on SEO to drive the right, qualified prospects back to your site? Consider this standout fact:
While 93% of all online experiences begin with a search engine, 75% of those users never scroll past the first page of search results.
When you consider that by 2014 there will be approximately 196 million online consumers in the US, with over 60% of them either researching products or reading expert and user reviews, the above stat should resonate with you as a great reason to start implementing SEO into your website.
Well, we wouldn’t recommend throwing any “Page 1” ranking parties just yet. The truth is, SEO is more complex than inserting some relevant keywords into your site and then watching it climb the search result ranks - namely, because the rules keep changing.
The good news is, the optimization beast within can be contained.
SEO is based, generally, on Google algorithms. Although these algorithms are always evolving to maintain a dynamic online environment, they have created some very unique opportunities and marketing strategies that speak directly to the new buyer behavior.
For SEO to truly be working in your website’s favor, it requires keyword management aligning with an inbound marketing strategy, fueled by compelling digital content. Blogs, educational whitepapers, tip sheets and more all contribute to your SEO efforts in a meaningful way, a way that Google search algorithms also appreciate and reward.
But, to get the most out of SEO, it goes beyond keywords and content creation. There’s the whole world of social media to consider, and it’s a world that is commanding attention from professional services like yours looking to generate more quality leads – leads that will convert into clients, and clients who will stick with you to help sustain your business.
Start Today Tip – What are you currently doing to drive leads for your firm? If its mostly referrals and a handful of networking activities, it's probably not enough. Today's business owner is searching the web for firms just like you and you have to be there. Take inventory of your marketing today. How does your site rank? How do your social media sites look to the general public? Are you blogging?
If you realize you dont have these critical marketing components then take the first step and learn all the CPA marketing secrets you need to generate qualified leads and secure more sound solutions to your firm’s growth goals.
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