Our team returned to the office on Friday full of excitement and energy. The Inbound 2013 Conference was the perfect place to see new features for the HubSpot software and new techniques to help our clients get found, get leads and close sales.
Over the next few days, we will be blogging about the best and the brightest of those new ideas so that those of you who didn’t get to attend benefit from the same insight and knowledge we had the pleasure of receiving firsthand.
We will highlight new features in the Content Optimization System being made available later this year -- features that allow personalized home page experiences based on industry, stages in your sales funnel and more.
We will review tips on how to increase your conversion rates across your site, on landing pages and on your blog. You will learn how to use your blog to increase search ranking and how creative, fresh, educational content turns anonymous visitors into leads for your business.
We will share key analytics and how to create important KPIs (key performance indicators) for the inbound marketing program at your company.
We will discuss how to leverage social media more proactively to monitor social conversations and share those conversations with your sales team so that they are able to drive the discussion back to your business, your messages and what makes you remarkable.
This proactive approach to social media delivers immediate return on investment, drives engaged leads for your sales team and gets them out of the dialing-for-dollars mentality and into the sales guide’s approach to helping prospects make a good, safe purchase decision.
So stay tuned all week while our team of inbound marketing experts share their key learning from Inbound 2013 in a way that allows you to apply these techniques and start to see your business getting found, getting leads and closing more sales.
Start Today Tip – Make it a point to check back again tomorrow morning to see what the team has to share. Each day there will be a new tip that is sure to help you improve the performance of your inbound marketing program. In the meantime, if you are interested in the secret to inbound marketing, click the image below to see how we Cracked The Code to Inbound Marketing.
Square 2 Marketing – Leading The Reality Marketing and Inbound Marketing Revolution!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.