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Mike Lieberman, CEO and Chief Revenue ScientistTue, Feb 26, 2013 5 min read

I Hate Ads, You Hate Ads, We All Hate Ads—Why Inbound Marketing Doesn’t Include Ads

Inbound Marketing Let me know if this sounds familiar: You are watching a TV show and right at the best part, the show goes black and up comes an advertisement for some product or service. How do you feel...happy or annoyed? You don’t have to answer.

You are listening to music in your car and after one of your favorite songs, another silly ad for some product or service you couldn’t care less about...happy or annoyed?

How about you are reading your favorite magazine and, just as the article gets interesting, you hit an ad and have to page through the magazine to find the continuation of the article?

Last but not least, my personal favorite: You are in your office, working diligently and the phone rings. You study the number quickly, deciding whether to answer it or not. You dive in and pick it up…it’s a cold call. Ugh! Do I politely decline or sit there listening to the forced script read on the other end of the line?

Be honest! You hate these interruptive advertisements as much as I do. We all hate being interrupted with ads. The world has done its best to help us avoid them. DVRs, internet radio, the do-not-call list, spam filters and caller ID were all created to help us screen out these interruptions.

If we all feel like this—then WHY would anyone insist on investing dollar after dollar on the same interruptive marketing tactics that we all agree we hate? Seriously, why?

Could it be you just don’t know what other options are available? After all, these have been tried-and-true tactics for decades, right? Other people use them so they must be good, right? Big businesses use them, so they must know how to do it, right?

Wrong, wrong, wrong! Everyone using these tactics is wasting money and doing it the wrong way. Don’t get me wrong. I’m not anti-advertising just for the fun of it, even though it is fun. I don’t believe in these ads anymore because of one simple reason.

You don’t want to be advertised to. I don’t want to be advertised to. No one wants to be advertised to. Yet, as business owners, CEOs and marketing professionals, most of you continue to fund these interruptive, ineffective and inefficient means of marketing.

There is a better way: Inbound marketing!

The process by which marketers help their prospects with valuable educational content, feeding them bits and pieces of helpful information so that they are able to make a safe and smart purchasing decision. This process gives each individual prospect an experience worth talking about before they buy. Isn’t that what YOU want?

It might be new, it might be different, but I promise you it's scalable, highly measurable, results-oriented and by far the only marketing system that matches today’s buyer behavior perfectly. It’s what your prospects want.

If you haven’t tried it for your company, it's time. Businesses are seeing unmatched results.

  • Increases in website traffic in the 100% to 200% range.
  • Increases in leads from 2 or 3 a week to 20 to 30 per week.
  • Decreases on annual marketing spend in the range of 50%.

Later this week, Square 2 Marketing will be announcing that it’s cracked the code on inbound marketing and is using it to deliver these kinds of results for its clients. Inbound marketing is ready for prime time and your business needs to start the transition from traditional outbound marketing to inbound marketing today.

Start Today Tip – Stop any old-school outbound marketing tactics like direct mail, cold calling or traditional SEO immediately. These just don’t work anymore. Consider starting an inbound marketing program today so your business can see increased website traffic, increased leads and increased sales.

The Ultimate Inbound Marketing Guide  

Square 2 Marketing – Leading The Reality Marketing Revolution! 

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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