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Mike Lieberman, CEO and Chief Revenue ScientistThu, Oct 18, 2012 4 min read

The Ultimate Inbound Marketing Strategy Checklist

Inbound Marketing Strategy Checklist If you want to upgrade your company’s ability to get found, get leads and close sales, then you need to consider all the elements of a comprehensive inbound marketing program.

Here is a checklist that includes all the required tactics.

Inbound Marketing ChecklistYou know your overall business goals for the year, quarter, and month.

describe the imageYou have the metrics necessary to marry your marketing to these goals. Numbers like average revenue per client, close rates, leads per month and website traffic per month.

describe the imageYou know your primary target market and have taken the time to define a persona for that target market.

describe the imageYou know what “pains” these people have in their day to day lives.

describe the imageYou know how to solve those pains for your clients.

describe the imageYou know how to make your products or services remarkable by offering features or solutions that NO ONE ELSE in your industry can match.

describe the imageYou know how to tell short, easily-relatable stories about what makes your business remarkable.

describe the imageYou know the “whys” behind your business. Not the “whats” or the “hows” associated with your delivery, but the emotional back story as to why you are even in business to begin with.

describe the imageYou know all the places the people in your target market hang out, the websites they visit, the blogs they read, the emails they subscribe to, the associations they join.

describe the imageYou have created the content you need to help your target buyers (e.g. videos, reports, tip guides, webinars, special offers, assessment tools) and you have developed No Risk, Low Risk, and Direct Business Offers to guide them through the decision-making process.

describe the imageYou have posted that content and your website design strategy includes landing pages for each of your target buyer personas.

describe the imageYou have a blog and you are posting weekly at a minimum.

describe the imageYou have researched and identified your top 20 keywords and have used those keywords throughout your website, educational content, blog posts and landing pages.

describe the imageYou email your clients, prospects, partners and other stakeholders monthly at a minimum.

describe the imageYou created lead nurturing campaigns for prospects who express interest after visiting your website.

describe the imageYou integrated inbound marketing into your sales process so that prospects get treated the same way all the way though your sales and marketing funnel.

describe the imageYou have established your lead goals for each month and you have the analytical tools or software to help you track the overall performance of your marketing program.

describe the imageYou created rhythms for your marketing so that you are able to review performance and make adjustments daily, weekly and monthly.

Start Today Tip – Review your marketing effort against the Ultimate Inbound Marketing Checklist. Do yourself a favor and take an objective view of your current state. Start at the top of the list and work your way down. Set a timeline for progress and stick to it. Don’t feel like you have to do everything in a week but make sure you do it all. If you feel like you need help, reach out to a trained inbound marketing expert to give you the guidance and coaching you need to get to your goals.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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