If you want to upgrade your company’s ability to get found, get leads and close sales, then you need to consider all the elements of a comprehensive inbound marketing program.
Here is a checklist that includes all the required tactics.
You know your overall business goals for the year, quarter, and month.
You have the metrics necessary to marry your marketing to these goals. Numbers like average revenue per client, close rates, leads per month and website traffic per month.
You know your primary target market and have taken the time to define a persona for that target market.
You know what “pains” these people have in their day to day lives.
You know how to solve those pains for your clients.
You know how to make your products or services remarkable by offering features or solutions that NO ONE ELSE in your industry can match.
You know how to tell short, easily-relatable stories about what makes your business remarkable.
You know the “whys” behind your business. Not the “whats” or the “hows” associated with your delivery, but the emotional back story as to why you are even in business to begin with.
You know all the places the people in your target market hang out, the websites they visit, the blogs they read, the emails they subscribe to, the associations they join.
You have created the content you need to help your target buyers (e.g. videos, reports, tip guides, webinars, special offers, assessment tools) and you have developed No Risk, Low Risk, and Direct Business Offers to guide them through the decision-making process.
You have posted that content and your website design strategy includes landing pages for each of your target buyer personas.
You have a blog and you are posting weekly at a minimum.
You have researched and identified your top 20 keywords and have used those keywords throughout your website, educational content, blog posts and landing pages.
You email your clients, prospects, partners and other stakeholders monthly at a minimum.
You created lead nurturing campaigns for prospects who express interest after visiting your website.
You integrated inbound marketing into your sales process so that prospects get treated the same way all the way though your sales and marketing funnel.
You have established your lead goals for each month and you have the analytical tools or software to help you track the overall performance of your marketing program.
You created rhythms for your marketing so that you are able to review performance and make adjustments daily, weekly and monthly.
Start Today Tip – Review your marketing effort against the Ultimate Inbound Marketing Checklist. Do yourself a favor and take an objective view of your current state. Start at the top of the list and work your way down. Set a timeline for progress and stick to it. Don’t feel like you have to do everything in a week but make sure you do it all. If you feel like you need help, reach out to a trained inbound marketing expert to give you the guidance and coaching you need to get to your goals.
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