Sales and marketing departments have had notoriously combative relationships since the beginning of time. Now the Revenue Department concept illustrates how to blend your sales and marketing resources into a single, focused, powerful team with a single objective: growing revenue. Now marketing strategy and sales execution are blended into a highly efficient, wonderfully effective effort that helps your business get found, get leads and close sales.
To learn more about how the Revenue Department model works for your business, click here to start the conversation.
Square 2 Marketing - Leading the Reality Marketing Revolution!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.