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Mike Lieberman, CEO and Chief Revenue ScientistFri, Sep 28, 2012 2 min read

Match Content Marketing To Your Customers' Wants And Desires

Ask Your Customers How They Want Their Content Marketing At Square 2 Marketing we create a lot of content. Many of you subscribe to our Video Marketing Minute email and have attended our webinars. Some of you subscribe to our blog and others regularly visit our website for interesting eBooks and whitepapers.

Its been some time since we asked our “fans” how they want to get content from us. Are we giving you too much content? Is it too frequent? Is it the right kind of content? We think we know, but we really should ask you again, right?

So we did. Yesterday, all our email subscribers received a link to a survey asking them to give us some feedback on the frequency and the delivery mechanism for our ongoing content marketing effort. Of course, being a creative bunch, we tried to make it fun and interesting. The feedback so far has been very positive.

I am going to encourage all of you to share your thoughts with us by clicking on this link and answering two short and simple questions.

This is a great example of how to engage your audiences and get them involved with your company. All of you have email addresses for clients, prospects, partners and friends of your company. Many of you have blog subscribers that you talk with on a daily or weekly basis. Getting them to give you feedback on your communication, marketing, products or services pulls them into your company and further differentiates you from the competition.

We are going to share the results of the survey with all our fans in a week or two and we're also going to let you know in advance if that feedback calls for any changes in the frequency of our email, blog or any of our other content marketing activities.

We thought it would be great to give everyone a behind-the-scenes look at what we do and why we do it. Feel free to comment here if you want us to know your immediate thoughts and, of course, your input is always appreciated. Again, click here to take our uber short survey.

Thanks, in advance!

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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