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Mike Lieberman, CEO and Chief Revenue ScientistTue, Sep 4, 2012 2 min read

Take A Step Back To Move Your Marketing Strategy Two Steps Forward

Take a day to evaluate your marketing As a country, we paused yesterday for Labor Day. A day we remember the workers who helped our country grow to the position it now holds in the world’s economic and political ecosystem. This pause, or day off, is designed to help us remember, evaluate and then move forward.

Your marketing strategy can also benefit from a strategic pause.

Make sure that at least once a month you take time away from the blogging, emailing, content development and website work to evaluate your progress.

Did you achieve our goals this month? Where did you fall short? What can you do to improve performance next month? These three simple questions are critical for developing a successful inbound marketing strategy and sustaining it over time.

The key take-away from this idea is that solid go-forward action items are created during your pause. Keep it simple and focused. Identify three changes that need to be made and then make them during the next 30 day period. Assign them to someone or, if you're the one responsible, schedule time to work on them so they don’t get lost in the scuffle of day-to-day business.

Build in some intermediate steps or mid-month check-ins to make sure your upgrades are on course and progressing as you planned. These mid-month check-ins allow you to make adjustments AND still deliver your goals, as opposed to finding out at the end of the month that issues prevented you from getting to your stated objectives.

Start Today Tip – Schedule your pause! Is it going to be at the end of the month or in the beginning? Make sure you can answer the three questions above and that you have all the data you need to productively evaluate the performance of your marketing. 

Make sure you have the resources you need to get to your goals. Can you do it on your own? Do you need help? Who is available to help you? Make sure you don’t skip this step; stopping to review your performance might be one of the most important steps to moving your marketing forward.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.