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Mike Lieberman, CEO and Chief Revenue ScientistFri, Jul 13, 2012 2 min read

The Content Marketing Army Strikes At Dawn: Early Posting Is Best

Post Blog Content at Dawn You’ve got a blog for your company (or, hopefully, you’re preparing to start one as soon as possible). You’ve got unique, varied content ideas and you’re able to share these ideas effectively because you understand the exeact anatomy of a blog post. You’re publishing your posts consistently and sharing each one via your social media networks.

If you’ve been doing this for awhile, you should be reaping the benefits of content marketing. That’s good progress, but what other tricks and techniques are out there to help you optimize your blog for success?

You’ve heard the familiar military phrase “the army strikes at dawn.” Well, the same goes for your blog. It’s one thing to be posting daily blog posts but if you really want to maximize your blog’s reach and the likelihood that your posts will be read, you need to embrace this phrase as your blogging mantra.

Why? If you publish your blog posts with the same emphasis on precise timing that an army has, you show that your company is consistent, organized and prepared. And if you “strike at dawn” -- or at least in the morning hours -- you’re even better off: research has consistently shown that this is the time when the vast majority of blog readers (about 70%) are checking up on daily posts.

Also, by being ahead of the game and posting in the morning, you increase the likelihood that readers actually see and read your posts because with all the content being published at rapid-fire speeds in the mid-day, it's easy for your content to get lost in the shuffle.

Reality Marketing is all about conveying to prospects and customers what makes your company great in ways that make them sit up and pay attention, so apply the same thinking to your blog and set it apart from the crowd of competing Internet content by giving your post an early start.

Start Today – The icing on the cake to blogging success requires a military mindset. Write your blog posts in advance, schedule them to be posted each day at the same early hour and watch your readers, subscribers and leads grow as a result.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.