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Mike Lieberman, CEO and Chief Revenue ScientistFri, May 18, 2012 5 min read

Facebook's Timeline Improves Your Social Media Marketing Story

 Any business immersed in social media today knows how important it is to create and maintain a company page on Facebook to share content, build awareness and increase followers. However, like any social media platform, Facebook is always on the move, updating its systems and improving upon its user experience.facebook resized 600

Facebook’s Timeline layout, which was rolled out for business pages at the end of March, is one example of a major change in how individuals and business alike use this social network. What does this mean for your digital marketing strategy? This new presentation layout emphasizes your company’s chronological history, a large cover photo area and other features that allow for new ways to show off your business in a more creative manner.

Here are 3 reasons why your company needs to build its Facebook Timeline business page today:

A better way to tell your company’s story. Unlike its previous layout, Timeline’s chronological organization shares your company’s information and posts in a more story-like format. Why does this matter for your marketing? One of the main principles of inbound marketing and Reality Marketing is that, instead of being sold to, consumers prefer to engage with content of interest to them, such as a story or referral. Using Timeline’s page organization, your fans are able to look back to either your company’s founding or the day it joined Facebook. Using Timeline’s new Milestone feature, you can record important events related to the history of your business that deserve a place on your Timeline. By working to emphasize the history of your company and what that history means to your clients, you’ll create a more impressive and interactive page that followers want to keep track of over time, returning to your page, over and over again.

Even greater potential for customer interaction. It’s crucial to upload a relevant, attention-grabbing cover photo on your business’ Timeline page. It’s the first thing that page viewers see, and ultimately has the potential to engage them so they’ll check out the rest of your page as opposed to hitting the “back” button. In addition, Timeline allows page administrators to highlight certain posts to emphasize important content, making it easier for viewers to see and engage with your offerings. Finally, this new feature allows for private messaging between you and your followers, creating even more opportunities for customer interaction if these features are used properly and as an organized part of your digital marketing strategy. 

An optimized administrator panel to track analytics. Timeline’s administrator page provides easy access to all the features you need to track and manage your page, such as notifications, messages, new likes and more. The admin page even provides rotating tips that are meant to help you extend the reach of your page. In addition, its insight and statistics breaks down your company page’s popularity into several categories, supplementing it with graphs and other visual data. By working to understand how to use this data to your company’s advantage, you’ll have greater insight into the true reach of your page and who interacts with it.

Staying up on feature changes and updates to social media networks are critical to the success of your Marketing Machine. We guarantee that you won’t be left with a headache after trying to learn how Facebook Timeline’s new features work -- you will help your company grow and share its story with more customers.

Start today – Face the music and realize that you need to be embracing Facebook’s new Timeline feature to improve upon your digital marketing efforts. Explore its new features. Do some planning today for your page, choosing relevant and interesting images and applications as well as developing a marketing strategy to interact with your followers. Then implement these features, post content regularly, track growth and watch your fan base grow! 

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.