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Mike Lieberman, CEO and Chief Revenue ScientistFri, Apr 27, 2012 1 min read

MUST SEE TV: Words Matter For Marketing Strategy

words matter in marketing It’s not always easy to see exactly how an effective marketing strategy impacts your business. Click on the video to your right for an inside look at how the words you use to talk about your business really do matter. In fact, watch closely and you'll see how good marketing with strong messaging drives revenue.

Start Today - Do you have a truly compelling, emotional message that drives people to want to hire you or buy your products? Emotions and feelings are what push people into action. The words you use to convey your message make the difference between an emotionally charged response and no response at all. Make sure you understand "why" you are in business, not just what you do and how you do it. Make sure your messaging is all about your prospects and not about you. Are you able to create this kind of powerful messaging in-house or do you need a professional to help?

NRO - It's Not Me, It's You     

Square 2 Marketing – Leading the Reality Marketing Revolution!


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.