People are always asking "How do we get on the first page of Google?" Depending on the keyword search terms and phrases you're optimizing for, this can be difficult. The good news is that we've found a way to get your business on the first page in record time. The key is video marketing.
If you think about it, it makes sense: Video is the hottest method of telling your story. YouTube is now the second most popular search engine behind Google and the most popular “how to” website in the world.
When you consider that most people now access the web via a smart phone, video is the perfect way to deliver your content. Google knows that by giving people what they want (video) they are offering searchers an optimal user experience. That's why Google purchased YouTube and is now leveraging video content to provide users with highly targeted search returns.
The way to take advantage of this trend is to use video to achieve page one rankings. Here are a couple of production, posting and marketing tips for your videos that should (depending on search volume) get you on the first page in no time.
Of course the first asset you need is a video. This doesn’t have to be a Hollywood production. In fact, most people appreciate the homemade video vs. the top quality, highly produced option. So don't worry if you don't have a high-definition camera at your disposal. Just make sure the sound is high quality because if people can’t hear you, they won’t watch you.
Since most internet searchers have relatively short attention spans, try to keep your video to 2 minutes or less.
It's also important to make sure your video has a link back to your website. Even better make sure it has a No Risk Offer that drives people to your site and gets them to convert into a lead.
Define your keywords in advance and write your script using those keywords. Google is scraping video content with software that listens to the audio track and then ranks returns on the use of keywords.
Knowing the right keywords to use also helps you create tags and write descriptions for the videos when you post them to YouTube and other video hosting sites. Another trick is to use your phone number in the description. People are seeing that descriptive text and including your phone number there gives them the opportunity to call you directly as soon as they see that you have a solution to their needs.
Getting your video out there is also key. Post it to your home page and create a dedicated landing page. In addition to posting your video to YouTube, post it to three or four other video hosting sites like vimeo.com, ustream.tv, qik.com. blip.tv, and veoh.com.
To learn more about how to create a killer website design that drives leads for your business attend our upcoming webinar. Click here or on the graphic to learn more.
Start Today – Create your first video. It can be anything: a client testimonial, the CEO talking about how your business does things differently, a "how to" for your product or service, an educational video for prospects or a behind the scenes look at your business. Keep it short and make sure you use your pre-determined keywords in both the spoken copy and the descriptive terms used when you post.
Post the video to as many places as possible and track the results. Depending on the competitiveness of the keywords (large search volume typically over 1 million will take longer, lower search volume results will be quicker). To narrow the search volume, use geotargeted terms (like "Pool Supplies, Warrington PA"). The more specific your keyword phrases are, the faster you will rank.
Square 2 Marketing – Leading the Reality Marketing Revolution!