If you want more leads from your website, there is one upgrade you can make today that could potentially double the amount of leads you get from your current site. No, you don’t have to do a full redesign. But you do have to add offers to your site. More specifically, a Trio of Offers.
Most buyers are looking for one thing: information. The more information your site delivers, the more comfortable buyers will be with you and your company. This simple fact drives the methodology behind the Trio of Offers. By giving visitors a variety of offers in a variety of formats you increase your chances of getting anonymous visitors to identify themselves and become a new lead.
Look at the before and after pics for a client website below. On the left, no offers. On the right, a No Risk Offer and Low Risk Offer prominently added to the home page. Now the site is ready to drive leads.
No Risk Offer– This educational content is typically a Free Report, Whitepaper, Tip Guide or Video that provides the visitor information that helps them do their job better. In exchange for this information, they simply need to provide an email address. Sometimes we ask for additional information, but only the email address is mandatory.
Low Risk Offer – If a visitor is a bit more trusting or farther along in their sales process, the Low Risk Offer provides them access to more information. Low Risk Offers typically include free webinars or seminars, free assessments or reviews. Free trials or product samples are also strong Low Risk Offer options. Obviously, in exchange for these offers, visitors are asked to provide additional contact information if they hope to participate in these activities.
Direct Business Offer – There will be visitors who have already decided that they want to start a more active sales conversation with your company. The Direct Business Offer gives them the opportunity to jump right to this step, or to initiate this step when they are comfortable with your firm. Try to avoid the obvious "Contact Us Today!" in favor of something more creative like "Assess Your Internal Program Today."
Start Today – Look at your website. Does it have a Trio of Offers? If all you have is a simple Contact Us page, you're missing two critical lead-driving elements. Think about what information your visitors need to make a good, informed purchase decision. Then give them that information. Make it easy for them to get it. Watch the leads from your website grow exponentially.
Square 2 Marketing – Leading the Reality Marketing Revolution!