On Thursday, we gave you some great tips on how to integrate social media into some of your other marketing tactics like email, websites and video. To see those tips click here.
Today we are going to go a little bit further and talk about how to personalize your visitors' website experience whether they are visiting your website for the first or the tenth time.
One way to do this is to consider social media. If you are executing your marketing successfully, visitors are finding your company on Facebook, LinkedIn, Google+ and Twitter, in addition to Google searches or direct links.
People coming from Facebook might have different needs or interests than those coming from LinkedIn or YouTube. To make them feel comfortable, you should consider personalizing their experience with customized landing pages and/or special content sections on your website.
One great way to do this is to create specific and unique content for Facebook visitors, special videos for people coming from YouTube or quick tidbits of information that could be shared over the Twitter network.
Another simple way to personalize a visitor’s website experience is to create micro sites on your main website. Micro sites include areas with special content, typically based on role or industry. If your site is B2C, specific demographics can have their own micro sites.
Action Item – Look at your target markets. Are there specific roles or specific industries that you work with? If so, create a list of content that you think might appeal to them and only them. Then get together with your website team and create a set of pages for your micro sites and add content to those areas. After you make them live, be sure to monitor the traffic and keep an eye on conversions.
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