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Mike Lieberman, CEO and Chief Revenue ScientistTue, Jan 24, 2012 3 min read

Don’t Short Change Your New Marketing Machine

 We graduated from talking about marketing strategy to marketing tactics.  In today’s blog post we show you exactly what a Marketing Machine™ should look like when its complete.  This is everything you need to create a Reality Marketing Strategy and deliver a Marketing Machine for your business.

to do list resized 600First, you have to create a strategy that includes planning, voice and tone creation, and analytics benchmarking of current performance so we can track the improvements.

Next you have to develop the content that includes the Trio of Offers; no risk, low risk and direct business offers.  We have to plan for and create the video content required to tell your story.  What are the webinars, eBooks, and free reports going to be? You need all of this to drive visitors to your site.

Don’t forget your blog.  Yes, you need a blog. The blog adds pages to your website which helps in search. The blog attracts people to your site. The blog positions you as a thought leader and the blog subscription gives you another no risk offer for new visitors.

Your business has to be found to be successful. Find the list of keywords or keyword phrases that people are using to search for your business. Consider search in your overall marketing plan.  This means you have to use these terms in your content, on your site pages, in your social media campaigns, videos and more.

Speaking of social media, you need it. So create a plan for Facebook, LinkedIn, YouTube, Twitter, Yelp, Flickr, and other important sites. One way is to post all your new content on these sites and encourage people to share it with others. 

Finally, you need lead nurturing campaigns.  Email marketing nurtures your prospects monthly and a few more tactical lead nurturing campaigns keep people who reach out to you engaged while you follow up and deliver information they requested.

Do all this and you will have the beginnings of the Marketing Machine you need to drive leads for your business.  Tomorrow a discussion about your Sales Machine.

ACTION ITEM – Take the list you made yesterday and compare it to the suggestions here.  Add or remove as needed.  Make sure your final Marketing Machine list has at least six marketing tactics in it. Now start at the top and create a short action plan for the first tactic. Make sure your due dates are no later than 30 days from now.  Nothing on this list should take you longer than 30 days.

P.S. To learn more about how to create a Marketing Machine for your business, consider attending our webinar, click here for more information.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.