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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jan 4, 2012 2 min read

Marketing Strategy Has To Be Connected To Business Goals

 STOP! Stop doing any marketing tactics (website, email, pay per click, advertising, search
engine optimization, direct mail, or social marketing) if you don’t have a written marketing strategy. You don’t need a 100 page binder, but you DO need a plan for the year. 

Individual marketing tactics void of a well thought our plan and strategy are going to waste your money.

Over the next few days, we are going to coach you through the creation of a basic marketing strategy plan that will drive real results for you in 2012. If you want to get all the tips at once, download the eBook.

The first step might be challenging for some of you!  No worries!  We are going to help walk you through it. 

What goals have you established for the business in 2012? 

goal setting activities

These goals might be revenue oriented. If you did $5M in sales last year, you might want to do $6.5M in sales this year.  It might be related to opening a new market or launching a new product or service. Regardless, now is the time to create defined business goals with quantifiable metrics for 2012.

Action Item – Write down your top three business goals for 2012.  Write them on the white board, or post them to a bulletin board, but keep them in front of you all year long. Make sure there is a quantitative measure for each goal; revenue, number of customers, market share, retention rate, each goal must have a number with it.

Congratulations! If you did it, you are on your way to creating a Reality Marketing Strategic Plan that will drive your marketing to produce real results in 2012. Tomorrow, how to market to who we want to sell to, instead of who we have been selling to!

 NRO - It's Not Me, It's You  

Square 2 Marketing – Leading the Reality Marketing Revolution!


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.