If you don't have a locked down marketing strategy that includes target messaging, differentiation, and a host of complimentary marketing tactics; don't spend another dollar on your website design project.
Why?
First, you won't get any new leads from your website without the strategy piece. You won't get any additional traffic to your site either. Which means your site will look different, but your business won't have anything else to show for the investment.
Second, if you don't have a defined conversion strategy for your website, all those visitors will just stop by, check you out, and even if they are interested, they might just move along. Without a conversion strategy you are missing out on real leads from your website. Google reports that 88% of people visit your website before calling your or reaching out to your business. That is a lot of people who are leaving without you knowing who they are.
Third, what do you do after they download something or fill out a contact us form. Do you start selling them? No, that is the best way to scare them away. A lead nurturing, email marketing, and well defined sales strategy is critical.
Last but not least. What does your new website say? How does it make your business remarkable? Without this differentiation, why would anyone pick you over your competition?
Do yourself a favor and start with strategy. If you don't know what that means, download this free eBook and find out.
Square 2 Marketing - Leading The Reality Marketing Revolution!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.
