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Drive Revenue With Inbound Sales In This Month's Issue Of 2Inbound

Inbound Unwound - Marketing Insights

How Inbound Marketing Knocks Out Your Competition

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, May 4, 2015

Over the weekend, 4 million people watched Floyd Mayweather beat Manny Pacquiao. That got me thinking about how inbound marketing helps companies knock out their competition.

So, I wanted to feature an article on exactly how inbound marketing helps you outflank, out-jab and outmaneuver even your toughest competition.

When it comes right down to it, marketing strategy includes telling a remarkable story, in a compelling way, and giving your prospects an experience that gets them feeling great about your company. Regardless of the reality, marketing is all about perception. Don’t get me wrong: In no way am I suggesting that you don’t have to deliver on the promises made during the sales and marketing effort. But, if we’re talking no-fluff here ...

Marketing is a place where you can do a lot to push your competition to the back of the line.

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Topics: inbound marketing, sales process, Inbound Sales, remarkable marketing


Inbound Marketing Metrics: What To Look For In Your Twitter Analytics

Posted by Jocelyn Hoppa

Fri, May 1, 2015

Has Twitter Analytics become your latest obsession, like it has for us? NO?

The somewhat recent launch of Twitter Analytics provides a treasure trove of data insight into your social campaigns on the platform. If you aren’t leveraging this data, you’re missing out on the best way to improve your Twitter marketing strategy.

What does Twitter Analytics reveal exactly?

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Topics: social media, inbound marketing software, Twitter, twitter marketing strategy, twitter analytics


Social Selling: Answering Your 3 Biggest Questions

Posted by Mike Elofer

Thu, Apr 30, 2015

Chances are you’ve encountered the term “social selling” in the wild. But, you probably haven’t executed social selling in practice. In fact, a recent State of Inbound report indicates that, currently, more people are talking about social selling than actually doing it.

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Topics: social media, Inbound Sales, inbound marketing tactics, social selling


My Inbound Marketing Blog Isn’t Working: How Do I Fix This?

Posted by Jocelyn Hoppa

Wed, Apr 29, 2015

So, you’ve finally started your business’s inbound marketing blog. You’re posting a few times a week – with fingers crossed that your words are reaching the right target audience.

However, instead of seeing the readership roll in like fans at a sold-out Rolling Stones show, you check your analytics and all you hear is the resounding, deafening sound of crickets. People aren’t viewing the posts very much, and they certainly aren’t converting … at all.

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Topics: Blog, blog conversions, inbound marketing. content marketing, blogging best practics


Inbound Marketing Only Works When It's Aligned With The Buyer’s Journey

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Apr 28, 2015

Why is inbound marketing so dependent on the buyer’s journey?

What difference does it make? Can’t we just create content, publish it and drive results without this extra step?

Of course you can, but getting good at inbound marketing includes understanding the nuances that help you turn average results into awesome results.

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Topics: inbound marketing, sales funnel, sales process mapping, buyer behavior, buyer journey,


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