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Inbound Unwound - Marketing Insights

Inbound Marketing Metrics: What To Look For In Your Twitter Analytics

Posted by Jocelyn Hoppa

Fri, May 1, 2015

Has Twitter Analytics become your latest obsession, like it has for us? NO?

The somewhat recent launch of Twitter Analytics provides a treasure trove of data insight into your social campaigns on the platform. If you aren’t leveraging this data, you’re missing out on the best way to improve your Twitter marketing strategy.

What does Twitter Analytics reveal exactly?

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Topics: social media, inbound marketing software, Twitter, twitter marketing strategy, twitter analytics

Social Selling: Answering Your 3 Biggest Questions

Posted by Mike Elofer

Thu, Apr 30, 2015

Chances are you’ve encountered the term “social selling” in the wild. But, you probably haven’t executed social selling in practice. In fact, a recent State of Inbound report indicates that, currently, more people are talking about social selling than actually doing it.

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Topics: social media, Inbound Sales, inbound marketing tactics, social selling

My Inbound Marketing Blog Isn’t Working: How Do I Fix This?

Posted by Jocelyn Hoppa

Wed, Apr 29, 2015

So, you’ve finally started your business’s inbound marketing blog. You’re posting a few times a week – with fingers crossed that your words are reaching the right target audience.

However, instead of seeing the readership roll in like fans at a sold-out Rolling Stones show, you check your analytics and all you hear is the resounding, deafening sound of crickets. People aren’t viewing the posts very much, and they certainly aren’t converting … at all.

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Topics: Blog, blog conversions, inbound marketing. content marketing, blogging best practics

Inbound Marketing Only Works When It's Aligned With The Buyer’s Journey

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Apr 28, 2015

Why is inbound marketing so dependent on the buyer’s journey?

What difference does it make? Can’t we just create content, publish it and drive results without this extra step?

Of course you can, but getting good at inbound marketing includes understanding the nuances that help you turn average results into awesome results.

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Topics: inbound marketing, sales funnel, sales process mapping, buyer behavior, buyer journey,

If Inbound Marketing Is So Great, Why Doesn’t It Work All The Time?

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Apr 27, 2015

I love answering difficult questions in the blog. This one, about inbound marketing, is a great one.

I was reading an article by Tim Ash, "The Unfortunate Reality Of Most Content Marketing Programs." It's a great article, so click the link to check it out. Consider following Tim, too, as he has very insightful tweets. This particular article had to do with looking at what we, as inbound marketers, have been doing recently and making sure we’re actually focused on the right activities to produce the right outcomes.

After I read it, I started thinking about our own experiences with clients' inbound marketing engagements. So, I've compiled a couple of key areas where I believe the thinking needs to be applied differently than it has been in the past.

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Topics: marketing startegy, Inbound Optimization, inbound markeitng

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