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Five Marketing Budget Cuts Today To Fund Inbound Marketing Tomorrow

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Mar 27, 2015

You love the idea of inbound marketing, but you hate the idea of paying for it. Not a huge challenge when you look at your budget. Without looking too hard, you’re going to find a handful of old-school marketing tactics that are costing you money and likely not providing a whole lot of return.

One of the most important questions you need to be asking is, “How much money do I need to find in my budget?” This isn’t easy to answer in a blog article, but let’s make two assumptions.

First, the bigger your marketing goals, say you want to grow your business from $5M in revenue to $10M in revenue, the bigger your budget should be, right? Makes sense. Next, the faster you want your inbound program to start kicking in leads, the bigger your budget.

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Topics: Marketing Strategy, Marketing Budget, Inbound Marketing Plan

Why You Need To Be Social With Social Media Marketing

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Mar 26, 2015

Perhaps one of the more complicated tactics in the inbound marketing playbook is social media.

It offers marketers so much promise, yet we’re all still trying to learn exactly how to make it work to help businesses get found, get leads and close new customers.

We’ve done a number of experiments with social media marketing. We’ve found that while the automated posting and systematic placement of content works to increase a client’s reach on social networks, a more conversational approach works even better to drive new visitors and leads.

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Topics: inbound marketing, social media strategy, social networking, social meida

Why Inbound Marketing Needs Optimization, Just Like Search

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Mar 25, 2015

Inbound marketing shares some interesting characteristics with search engine optimization, and we can learn a few tricks from SEO that help us get better results from inbound marketing programs.

Search, unlike some other tactics, provides a constant flow of data and feedback on performance. With a few clicks, you see how well you rank for keywords and how many visitors are coming from organic search.

The SEO specialists have taught us that optimization is something that happens daily, weekly, monthly – and actually never stops. When you hired your first SEO expert five or six years ago, that person reported to you monthly, showing you results, progress and (if you were lucky) what he or she was doing to get you those results. But, were those the right results? Is being on the first page of Google, Yahoo! or Bing the finish line? We don’t think so.

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Topics: Inbound Marketing Agency, Search Engine Optimization, inbound marketing engagement

How Inbound Sales Pairs Perfectly With Inbound Marketing

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Mar 24, 2015

The changes in buyer behavior have dramatically altered how we should be thinking about marketing our companies, and inbound marketing is the perfect methodology.

But, what about how we sell? How different is sales from marketing, and don’t we need to change our thinking about sales, too?

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Topics: inbound marketing, sales strategy, sales process, Inbound Sales

Inbound Marketing: Don't Dis The Gmail Address As A Bad Lead

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Mar 23, 2015

Inbound marketing and traditional marketing share some similar challenges. One of the most significant is that both types cast wide nets and sometimes catch leads who might not fit the perfect persona.

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Topics: inbound marketing, lead qualification, lead nurturing, buyer journey,

Inbound Marketing Day Workshop, March 4, 2015 in Philadelphia, London and Milwaukee

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