I love answering difficult questions in the blog. This one, about inbound marketing, is a great one.
I was reading an article by Tim Ash, "The Unfortunate Reality Of Most Content Marketing Programs." It's a great article, so click the link to check it out. Consider following Tim, too, as he has very insightful tweets. This particular article had to do with looking at what we, as inbound marketers, have been doing recently and making sure we’re actually focused on the right activities to produce the right outcomes.
After I read it, I started thinking about our own experiences with clients' inbound marketing engagements. So, I've compiled a couple of key areas where I believe the thinking needs to be applied differently than it has been in the past.