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Inbound Unwound - Marketing Insights

How Inbound Sales Helps Navigate Today’s Highly Complicated Sales Maze

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Apr 24, 2015

Forget the traditional sales funnel. It’s gone. Today, people don’t flow down a V-shaped pipe.

Instead, they work their way through a maze, creating their own personal buyer journey, which is impacted by any number of internal and external influences. 

The goal of your inbound marketing and inbound sales efforts must evolve, too. Your sales people and the marketing you’re creating must be strategic in order to help your prospects navigate through that maze.

You need to be there at the converging paths and help them make the right decision – left, right or straight.

If you’re not sure how to do that, don’t worry. You’re not alone. Most of the world is also grappling with this change. While it appeared to have happened overnight, this change has been going on for a long time. It’s only now that people are talking about it.

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Topics: sales strategy, Inbound Sales, sales process mapping, buyer journey,


What Are Your Inbound Marketing Magic Numbers?

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Apr 23, 2015

You know that inbound marketing is a science and the numbers are important. So important that our next issue of 2Inbound is all about Metrics and Analytics.

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Topics: inbound marketing, Inbound Sales, conversion rates


How Inbound Marketing Pros Are Dealing With Mobilegeddon

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Apr 22, 2015

Yesterday, Google announced a highly anticipated algorithm, which rewards sites that are mobile-friendly.

In its simplest terms: If you use Google on a mobile device, you won’t see any websites that aren’t optimized for the small screen.

Don’t discount this new adjustment to the way Google delivers search engine optimization results. Today, almost 50% of searches are done on smartphones or tablets.

First, here’s what you need to know about the website SEO changes.

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Topics: Search Engine Optimization, inbound markeitng, SEO rankings, Mobilgeddon


How Inbound Marketing Propels Your Trade Show Numbers Through The Roof

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Apr 21, 2015

I really like it when readers email me with commentary that gets me thinking.

That happened yesterday, when I received an email letting me know that there are, in fact, trade shows with growing attendance, that it's important to plan for trade shows and that there are still a lot of people wasting money at trade shows.

So, it seems like a good idea to talk about how inbound marketing actually changes the way you think about your participation in an outbound marketing tactic like the trade show.

Instead of showing up and throwing up, what if you could make your investment in the show produce a super-high return, driving sales for three or four months after the show is over?

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Topics: inbound marketing, Trade Shows, outbound marketing tactics, trade show strategy


Inbound Marketing Unwound At 'Ask Me Anything' Session Tomorrow

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Apr 20, 2015

I’m ALL IN on the community of inbound marketing: people practicing inbound at their companies, people practicing inbound at their agencies and people who own inbound marketing agencies.

Everyone is working so hard to understand inbound principles, put them into practice and turn this amazing methodology into results.

Tomorrow from 11 a.m. to 12 noon, I’ll be hosting an Ask Me Anything session on Inbound.org. The post is already live, so you can add your questions today. I’ll be there tomorrow, answering each and every question right there on the site.

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Topics: inbound marketing, Inbound Marketing Agency, Inbound.org, Ask Me Anything


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