Inbound Unwound Marketing Insights


Not Sure How To Optimize Social Media? Look To Content For Answers

Social Media Has The Potential To Act As An Accelerant

A lot of inbound marketing agencies are still trying to figure out what to do with social media tactics. Heck, a lot of agencies in general are still trying to figure it out.

What do you do with it?

How do you use it to engage an audience?

How do you build an audience?

Beyond the obvious purchase of a sponsored pay-per-click ad (which does have value from a marketing perspective), what other tactics can we deploy to grab the attention of thousands of potential customers for our clients?

Good news: Some of these answers lie hidden within your content marketing strategy.



5 Tests To Run To Improve Your Content Marketing Results

Experiments Improve Results From Content Marketing

Content marketing is one of those practices that require constant improvement if you want to see your results improve month over month. You can’t just crank out the same stuff over and over, expecting to get different or better results.

Instead, look at your content marketing strategy as a giant series of experiments. Not sure what to test or how to test it? Today’s article will detail a wide variety of tests that you can run regularly to improve your results.

All you Albert Einstein and Thomas Edison fans: Get ready to test, test and test some more.



One Simple Fix To Turn Your Blog Into A Lead-Generation Machine

Everyone knows that you need to blog. But, what should you blog about, and how do you use blogging best practices to drive more leads? You probably didn’t know that there’s one answer to both questions.

Yes, with one small change to the way you plan your blogging efforts, you can turn your blog into a lead-generation machine.

It might make sense to take a step back first. I want to make sure that you know why blog articles are so critical to today’s inbound marketing: If no one is reading your blog, you can be sure that no one is converting into a lead.



Infographics Or E-books: What Content Do Your Prospects Want?

With inbound marketing, helping your prospects navigate their way through their buyer journeys requires a dedicated focus on strategy before tactics. In addition to refocusing all of your marketing messages on your prospects and their pains, you need educational content to help convert prospects into leads (and eventually into customers).

As I mentioned on Monday, blogs are the cornerstone of your inbound marketing content strategy. In addition to blogs, you also need to offer your prospects other types of educational content.

This content helps you obtain your prospects’ contact information (to use for lead nurturing) and gently guide and educate them on ways to address their pains, eventually leading them to contact you directly.

But how do you know what content to offer your prospects? Study your buyer personas to determine which types of content to include in your inbound marketing strategy.



The Secret Behind The 30-Day Inbound Marketing Website

Yes, Virginia, You Can Get Your Website In 30 Days

I’m going to let all of you in on a secret: You don’t have to wait six months for a new website ever again. But, if that sounds good, you have to be part of the solution. That means agreeing to think differently.

You should be working on your website every single month. It’s not a huge project that you should be tackling begrudgingly every three years. It has to become a living, breathing part of your marketing – one in which you invest time, resources and money to optimize each month.

Here’s the new thinking behind the 30-day inbound marketing website.



Why Your Content Marketing Is Probably Off The Rails

Content Marketing Needs Strategy In Order To Work

Content marketing is probably more popular than inbound marketing these days. Ask any respectable marketing executive whether they’re using content marketing, and they’re bound to say, “Yes, of course we are.”

But, are they executing it in a way thats driving leads? Probably not.

So, how do you know if all that time and money you’re putting into content is working? How do you know if people are reading it? How do you know if it’s moving prospects down the funnel? How do you know if people are sharing it? How do you know if it’s helping you rank for strategic keywords? More important, if it is working, how do you know if it could be working even better?



5 Errors Killing Your Content Marketing Blog Strategy

Content marketing is a crucial component to your inbound marketing strategy.

Blogs form the cornerstone of any good content marketing program. By adding pages to your website and using keywords related to your business, they support your search engine optimization (SEO) strategy. They also give you a great opportunity to offer helpful information to prospects in the awareness phase of their buyer’s journey.

However, when done incorrectly, blogs may derail your entire inbound marketing content strategy before it’s able to have any positive impact. To get the most out of your content marketing blog strategy, avoid the five critical errors below.



Inbound Marketing Strategies Help You Tell A Remarkable Story

If Your Marketing Strategy Isn't Remarkable, You're Invisible

I don’t care how good your marketing is. If you’re not remarkable, you’re invisible. Unfortunately, it’s very hard to create a remarkable business.

Take a look at this picture. It’s Burger King’s Halloween Whopper. Love it! Black bun dripping with A.1. sauce – this is a perfect example. Does anyone else have a burger like this? Nope. REMARKABLE!



Inbound Marketing Teaches You To Think Differently About Website Design

You Should Be Working On Your Website Every Single Day

Do me a favor: Open up your browser, type in any search term and click on the first few websites that show up. If you’re lucky, you’ll see websites that look different to you than the ones you saw a few years ago. Hopefully, these new, longer, story-formatted websites look like your own site. If not, you have some work to do.

Today, our websites are dramatically different than the ones we did even 12 months ago. We used to do short-page sites (to fit in the laptop window) with a lot of copy. Each page had a similar design, and navigation was extensive because it had to help visitors get around the many site pages.

Now, you see long pages that scroll down the screen. There is no concept of the fold or what would fit into a browser’s window. And since people are viewing websites on their phone and tablet, the pages need to work well in those formats, too.



Inbound Marketing Or Content Marketing? Do You Know The Difference?

Why Inbound Marketing Needs Content

A lots been written about inbound marketing, and even mores been written about content marketing. If you Google "content marketing," you'll find almost twice as many articles than you would if you searched for "inbound marketing."

But, make no mistake: Inbound marketing is NOT content marketing, and content marketing is NOT inbound marketing.

So, if you’re doing content marketing and expecting it to help you hit your revenue goals, you might be in for a surprise. I’m not saying it’s not a valuable portion of your marketing effort, but it’s just that: a portion.

Here’s how you should think about content and its role within a larger inbound program.