Inbound Unwound: Your Inbound Marketing Blog

Inbound Unwound - Marketing Insights

Diamonds, Platinums And Golds, Oh My! How To Pick The Right Inbound Marketing Agency

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Aug 28, 2015

Every day, new agencies join the ranks of tiered HubSpot Partners in their inbound marketing community.

Today, there are over 100 partners that qualify for Diamond, Platinum or Gold status. But, what does it actually mean? And why should you – a CEO, VP of marketing or business owner  care about an inbound marketing agency's partner ranking?

First, an agency’s level is directly related to the amount of licensing revenue SERVICED by the agency. To qualify for the top tier (Diamond), an agency needs to have at least $40,000 in HubSpot software revenue associated with the accounts they're able to log into on a regular basis.

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Topics: Inbound Marketing Agency, HubSpot, selecting an inbound marketing agency, hubspot partner, inbound agency

Amplifying Your Inbound Marketing Results With Rock Star Content

Posted by James A. Foley

Thu, Aug 27, 2015

The trope “Content Is King” is played-out. It’s a trite phrase that induces a wry internal commentary whenever I hear it.

Before I get ahead of myself, I’ll clarify. The sentiment behind the phrase is spot on: In a climate where inbound marketing/content marketing is so much a part of the zeitgeist that some businesses are starting to hire their own professional journalists to lead full-blown media initiatives, it’s clear that to be relevant you must create content. A lot of it.

But if your content isn’t awesome and influential, you’re missing the point behind why they say content is king, and you’re not going to see the inbound marketing results you’re after.

And let’s face it, in a world where everyone is churning out blog after blog, there’s a lot of lackluster content out there.

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Topics: Content Marketing, inbound marketing, Inbound Marketing Results, inbound marketing campaigns, Inbound Marketing Planning

Marcus Sheridan’s Remarkable Inbound Marketing Success Story

Posted by James A. Foley

Wed, Aug 26, 2015

If the champions of inbound marketing could be stacked into some kind of ecclesiastical inbound hierarchy, who would be the Pope? Who are his bishops and cardinals and who are their congregations?

Square 2 Marketing was preaching the gospel of inbound before “inbound marketing” was even a term. The whole concept of educating and delighting your prospects with awesome content that generates leads is easy to get behind.

But hey, we aren’t the only ones out here proselytizing for inbound.

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Topics: inbound marketing, Inbound Sales, inbound marketing consultation, inbound marketing success story

Better Social Media Strategy Through Data And Google Analytics

Posted by James A. Foley

Tue, Aug 25, 2015

A solid social media strategy, coupled with some basic analytics, is integral to the success of your inbound marketing plan.

You know you have to tweet, post to LinkedIn groups, pin cool stuff to Pinterest boards and whatever else it takes to get your brand’s message in front of your target audience.

Making these social posts is easy. Getting the results you want is hard. The good news? Analyzing your efforts to learn what’s working, what’s not working and why isn’t as hard as it seems.

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Topics: inbound marketing, social media, social media strategy, social media engagement

Killer Content Strategy: Deleting 38,000 Facebook Fans

Posted by James A. Foley

Mon, Aug 24, 2015

You probably don’t remember much about what happened on October 18, 2014. Maybe you had a pumpkin spice latte. You could have been wearing a sweater. Who knows?

Here’s something else you probably didn’t know about that specific date: It’s when Copyblogger, one of the most respected and influential players in the world of content strategy and online marketing, killed its own Facebook page.

Basic inbound marketing strategy teaches to get your content in front of your target audience online, and for many companies that audience is on Facebook. So, let’s discuss why Copyblogger nixed its connection to 38,000 Facebook fans and whether that social media tactic is worth considering as part of your content strategy

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Topics: inbound marketing, social media strategy, Social Media Marketing

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