Inbound Unwound - Marketing Insights

Landing Page Blunders Killing Your Inbound Marketing Efforts

Posted by Jessica Acklen

Fri, Nov 21, 2014

Landing pages often take a backseat to the content they are pushing. You’re focused on the main piece of the conversion puzzle ­and not the little pieces that bring it all together. Landing pages have a huge impact on your inbound marketing program when you’re trying to drive website traffic, and it’s likely there are some big mistakes you’re making.

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Topics: inbound marketing, Landing Pages, website strategy, website traffic, drive inbound leads


The 5 SEO Myths Debunked

Posted by Jessica Acklen

Thu, Nov 20, 2014

Are you having a hard time keeping up with SEO strategies? It feels like they change daily, and they do. Google implements hundreds of algorithm updates a year, so there’s a pretty good chance that some of the SEO tactics you’re using now are outdated.

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Topics: inbound marketing, SEO, seo strategy, SEO Tactics


10 New Questions To Ask An Inbound Marketing Agency Before Hiring Them

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Nov 19, 2014

Back in April, I wrote an article that included the key questions you need to consider asking your inbound marketing agency before you hire them. I took another look at that article and believe it or not, the list of critical questions has changed dramatically in just a few months.

Here are the NEW questions to make sure you get the best inbound marketing agency for your business.

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Topics: Content Marketing, inbound marketing, Inbound Marketing Agency


Marketing Strategies: Is Inbound Marketing Right For You?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Nov 18, 2014

Every year, we do a casual survey of business owners, CEOs and marketing executives, asking them a single question related to their marketing strategies. It’s very straightforward.

Do you have a written marketing strategy or plan for the upcoming year?

The answer is always surprising to us. We do this every year and we never see any major change in the results.

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Topics: inbound marketing, Inbound Marketing Agency, Marketing Strategy


Inbound Marketing Is A Marathon, Not A Sprint

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Nov 17, 2014

I wrote on Friday about inbound marketing requiring that you be all in. Today, I’m going to give you actual proof, from real clients, who show that you need to be all in for the long haul if you want to see results like these businesses have seen.

When you attempt to run a marathon, you have to train. You have to be prepared both mentally and physically. You have to eat right, build up your stamina and you might even consider getting help and advice from someone with experience running marathons.

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Topics: inbound marketing, Inbound Marketing Results, content creation


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