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Supercharge Your Inbound Marketing Program's Performance! 2Inbound May 2015

Inbound Unwound - Marketing Insights

The Inbound Marketing Metrics You Need To Track Every Day

Posted by Daniel Reed, Copy Architect at Square 2 Marketing

Thu, May 28, 2015

Regularly reviewing your marketing metrics is a critical part of any successful inbound marketing strategy as it provides the opportunity to identify areas that need improvement and make adjustments as necessary.

Of course, any marketer who has explored the plethora of marketing analytics data available in programs like HubSpot and Google Analytics knows that going through all of the information at once is daunting.

To help save you time, we’re launching a three-part series that highlights the inbound marketing metrics you must track daily, weekly and monthly. Here, in part one, we’re taking a look at the metrics you need to check on a daily basis.

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Topics: inbound marketing metrics, inbound marketing program performance, inbound marketing analytics


4 Social Selling Tactics You Can’t Live Without

Posted by Mike Elofer, Copy Architect at Square 2 Marketing

Wed, May 27, 2015

In this week’s installment of “social selling 101,” our humble inbound marketing agency brings you four digital tactics you simply can’t live without.

If you’re already familiar with social selling, you know it’s an increasingly popular way to guide prospects, improve lead quality and delight customers.

Not so familiar? Fear not. Here’s four ways to become a social selling guru in short order.

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Topics: social media strategy, Inbound Sales, inbound marketing engagement, social selling strategy, selling tactics, inbound sales strategy


3 Ways To Make Your Twitter Social Selling Soar

Posted by Mike Elofer, Copy Architect at Square 2 Marketing

Tue, May 26, 2015

If you’re looking to dial your online marketing strategy to 11 this year, you need to think about social selling. Once written off as a buzzword, social selling is shaping up to be a sales strategy MVP - if businesses get it right.

The first step towards mastering social selling: understanding each medium at your disposal. Today, we’re showing you how to use Twitter to educate prospects and nurture leads quickly and effectively.

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Topics: social media strategy, Inbound Sales, inbound marketing blogs, social selling, social media for sales teams


How To Make The Best LinkedIn Profile For Social Selling

Posted by Daniel Reed, Copy Architect at Square 2 Marketing

Fri, May 22, 2015

A lot of people are buzzing about social selling lately and that got me thinking about Willy Loman.

The tragic hero of Arthur Miller’s classic 1949 play, Death of a Salesman, ultimately fails as a salesperson because he is unwilling to give up his emphasis on longstanding personal relationships and adapt to modern sales methods. In Willy’s heyday, the personal connection was everything in terms of generating sales and attracting leads. But, by the time of his tragic fall, his more adaptable colleagues were eating away at all his market share by using more modern techniques.

The moral of Willy’s story, at least as it applies to today’s salespeople, is not that personal relationships don’t matter. The moral of the story is that you need to adapt to a changing sales environment.

Sales teams still depending on outbound sales methods such as cold calling and direct mail are the Willy Lomans of their day, clinging to old-fashioned sales methods even while more and more research points to the reality that buyer behavior has changed.

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Topics: inbound marketing, Inbound Sales, social selling, linkedin for sales, linkedin optimization, social selling strategy


Email Marketing Metrics: What To Check And What To Skip

Posted by Daniel Reed, Copy Architect at Square 2 Marketing

Thu, May 21, 2015

When executed properly as part of a comprehensive inbound marketing strategy, email marketing provides value to businesses looking to attract and convert leads. Too many businesses, however, carry out their email marketing campaigns haphazardly, leading to declining ROI and poor results.

To achieve optimal results with your email marketing efforts, start with strategy. Too many marketers simply send emails to their lists when they have time, with little thought to what tactics perform best.

The other major way that companies botch their email marketing endeavors is not paying attention to their results. If you don’t know how your emails are performing, you won’t know what changes to make to your email strategy.

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Topics: content strategy, inbound marketing agencies, Marketing Strategy, email marketing results, email marketing metrics


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