The Square 2 Marketing Blog - Inbound Unwound

Inbound Unwound - Marketing Insights

4 Content Mistakes That Destroy Inbound Marketing Results

Posted by Daniel Reed, Copy Architect at Square 2 Marketing

Mon, Jul 27, 2015

When executed correctly, content marketing elevates your inbound marketing campaign and enables you to generate more leads.

By providing your prospects with educational content that helps them solve their pains, you establish yourself as a thought leader in your industry. Then, when your leads finally reach the point in their buyer journey at which they’re ready to buy, they’re going to think of you first and contact you. This makes it much easier to convert leads into customers.

Unfortunately, many companies don’t know how to carry out the content marketing portion of their inbound marketing campaign. If you fail to implement this properly, you risk making damaging errors that devastate inbound marketing results.

To get the best outcomes from your inbound marketing content, avoid the four success-killing mistakes below.

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Topics: Content Marketing, inbound marketing, content strategy, Inbound Marketing Results, buyer persona, buyer journey,, user experience


How Inbound Marketing Generated 250 Leads For One Company In One Day

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Jul 24, 2015

It’s the Holy Grail of inbound marketing: knowing how to create a torrent of inbound leads. This is one of the secrets to solid inbound marketing.

The tactics are not the challenge. Everyone knows that you need to blog, have a great website, create content, use social media and make sure your site gets found.

But, how you tie all of these complex tactics together to produce regular, repeatable, predictable and scalable lead generation – that’s the $1,000,000 question.

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Topics: content sourcing, Inbound Marketing Results, content publication, marketing strategies, Marketing Strategy


Inbound Marketing: 54,000 Website Visits In 1 Minute – It’s Not What You Think

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Jul 23, 2015

When you’re talking about performance, a site that garners 54,000 visitors in a single minute is in the top 1% of all websites on the planet. So, it’s worth looking at what makes a site like this so popular in such a short period of time.

On Monday, July 20, SEPTA (Southeast Pennsylvania Transportation Authority), which runs all the public transportation in and around the Philadelphia metro area, started selling a One-Day Regional Rail Pass good for the entire weekend of the Pope’s visit to Philly (Sept. 26-27). If you want to read more about the situation, click here.

Because of security, this is the only way to get on public transportation during that weekend. In fact, most of the city streets will be closed to traffic. If you want to get into the city during the Pope’s visit, you need one of these special passes. Plus, there is only a limited number of them: 175,000 for Saturday and the same amount for Sunday.

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Topics: inbound marketing, marketing startegy, marketing planning, Being Remarkable


3 Secret Upgrades To Drive Sales-Ready Leads From Inbound Marketing

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Jul 22, 2015

I’m going to be 100% honest: Everyone involved with inbound marketing wants to generate sales-ready leads. You know what I’m talking about – those perfect prospects who want to buy “right now.”

Every inbound marketing agency wants to get their clients more bottom-of-the-funnel, sales-qualified leads, ones who represent those clients perfect prospects. We want to generate a lot of them, and we want to generate them today.

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Topics: lead generation, conversion marketing, sales ready leads, sales qualified leads


Inbound Marketing Lead Nurturing Vs. Outbound Lead Nurturing: What’s The Difference?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Jul 21, 2015

Lead nurturing is the practice of staying in close contact with people who have expressed interest in your company. However, there is more than one methodology that can be applied to your lead nurturing marketing tactics.

Inbound marketing lead nurturing involves building rapport and earning a prospect’s attention. This approach prominently features a thorough understanding of all the touch points a prospect might experience while interacting with your business. 

On the other hand, traditional lead nurturing is more about forcing prospects through your sales process regardless of their buyer journey.

One isn’t better or worse. They're just different, and understanding those differences makes you a better marketer.

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Topics: email marketing, lead nurturing campaigns, lead nurturing best practices


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