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Inbound Unwound - Marketing Insights

How Inbound Marketing And Inbound Sales Create A Prospect Experience

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Mar 2, 2015

You can forget the four Ps, the concepts of reach and frequency as well as the old sales motto, “Always be closing.” Today, inbound marketing and inbound sales have completely changed the game. In this Forbes article, “The End of the Expert: Why No One in Marketing Knows What They’re Doing,” it’s obvious that what worked a few years ago doesn’t work anymore.

When you break it all down, it makes sense. Today, the new buyer behavior is completely self-service. The day of the sales rep controlling all of the information is long gone. Marketing is about education, not interruption. The company that creates the most remarkable experience grabs the attention of the prospect. Then, it’s that business' sale to lose.

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Topics: inbound marketing, sales strategy, Inbound Sales, Marketing Strategy


4 Obstacles A Social Media Content Calendar Crushes

Posted by Jessica Acklen

Fri, Feb 27, 2015

Ever feel like there’s no rhyme, reason or uniformity to your social media marketing process?

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Topics: inbound marketing, inbound marketing agencies, Social Media Marketing, social media content, social media marketing plan


What American Sniper Teaches Us About Inbound Marketing & Social Media

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Feb 26, 2015

I’m always looking for interesting tie-ins between what you all want to learn about (like inbound marketing, social media and other marketing commentary) and the world around us.

It makes it more interesting for you and, honestly, for me, too.

So, with the Oscars behind us (maybe I should have written this article last week), I thought it might be cool to try drawing a few parallels between this Oscar-nominated movie and what you should be doing every day to optimize your inbound program.

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Topics: social media, social media strategy, Social Media Marketing, social media analytics


Inbound Marketing Has To Be Social If You Want Leads

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Feb 25, 2015

Socializing your inbound marketing program is one of the more challenging aspects of inbound marketing, but it’s also one of the most important.

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Topics: social media strategy, Social Media Marketing, social marketing


Your Guide To Curating Inbound Marketing Content For Social Media

Posted by Jessica Acklen

Tue, Feb 24, 2015

Regularly curating your inbound marketing content into social media posts is an easy way to maintain a regular social presence and get the word out about your blog or other deliverables.

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Topics: Content Marketing, inbound marketing, social media, 2Inbound - The Magazine


Inbound Marketing Day Workshop, March 4, 2015 in Philadelphia, London and Milwaukee

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