Inbound Unwound - Marketing Insights

6 Shocking Revelations About Inbound Marketing We Learned This Year

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Dec 19, 2014

Over the past 12 months, we’ve executed over 60 inbound marketing programs for 60 different businesses. We’ve generated almost 100,000 leads for these clients and, along the way, learned a few important lessons.

What we have to share with you today is important to inbound marketing agency owners – and perhaps even more important to business owners, CEOs and marketing execs who are executing inbound marketing programs for their individual companies.

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Topics: inbound marketing, Inbound Marketing Planning, inbound marketing improvements


Inbound Marketing: 10 Improvements To Make In 2015

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Dec 18, 2014

Inbound marketing performance isn’t about the blogging, the emails, the landing pages, your website or even the software you use to manage your efforts.

It is ALL about the way you optimize the effectiveness of your inbound effort.

Here are 10 proven improvements that you should be considering for implementation in 2015.

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Topics: inbound marketing, marketing planning, inbound marketing strategy


8 Undiscovered Ways To Optimize Lead Nurturing For Inbound Marketing

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Dec 17, 2014

Part of the elegance of inbound marketing is its ability to align today's buyer behavior with the perfect set of marketing tactics.

As marketers, we NEVER know when someone is ready to buy. Everyone has his or her own buyer journey. So, while you might attract prospects to your company, product or services, when they buy is 100% up to them.

Your goal as a marketer is to “stay front of mind” with your prospects so that when their pain does become acute, they already know, like and trust your business above your competitors. Advertising and traditional marketing don't do this as well as an inbound marketing lead-nurturing campaign.

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Topics: inbound marketing, email marketing, lead nurturing, lead nurturing campaigns


Inbound Marketing Or Content Marketing In 2015?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Dec 16, 2014

Some people think that inbound marketing is content marketing. Some people think that inbound includes content. Still others think that if you’re doing content marketing, you don’t need to worry about inbound marketing.

All are interesting theories, but I’m not sure any of this is relevant to the results conversation. In other words, who cares as long as you’re getting leads from the marketing you're doing?

Nonetheless, as you get ready for 2015, you really do need to understand how content and inbound coexist, at least in terms of planning, implementation and execution.

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Topics: Content Marketing, inbound marketing, marketing startegy, inbound marketing performance, content marketing planning


One Catastrophic Inbound Marketing Mistake You Don’t Want In 2015

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Dec 15, 2014

As we wrap up 2014 and most of you close out your first year of running an inbound marketing program, there is a single mistake that you want to avoid at all costs before heading into 2015.

Take it from us. We’ve been planning, implementing and managing inbound programs for businesses of all shapes and sizes, in all major verticals. We know what’s required to drive results.

The one mistake we see time and time again, which causes inbound marketing programs to underperform or flat out fail, is a lack of planning and strategy.

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Topics: inbound marketing, marketing planning, Marketing Strategy


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