Inbound Unwound Marketing Insights


15 Inbound Marketing Upgrades To Supercharge Lead Gen In 30 Days

Inbound Marketing Optimization Drives Leads

Yes, inbound marketing takes time. But once you get your program up and running, there are ways to dramatically improve your results in a relatively short period.

The secret? Testing, tracking and executing trials.



Why Your Inbound Marketing Can’t Include Vanilla-Flavored Content

Inbound Marketing Needs Remarkable Flavors

A recent survey found that 46% of people prefer chocolate ice cream, 38% prefer vanilla, 15% opt for strawberry and 1% crave some other flavor.

However, inbound marketing (and, specifically, content marketing) is not about serving the masses, but rather standing out in a crowded room.

Think about it another way. Which ice cream shop would you consider visiting: one where they only sell chocolate, vanilla or strawberry ice cream, or a place like Humphry Slocombe, where they serve flavors like bacon, ancho chilies and potato chip? 

Not sure? 



Why Inbound Marketing DEMANDS Blown-Out Marketing Strategies

Marketing Strategies For Inbound Marketing Can’t Be Optional

Every now and then, we meet people who want to skip the inbound marketing strategy portion of our engagement.

CEO: “No, we don’t need marketing strategy help. Just start doing inbound for us.”
SQ2: “No, we can’t do that. Our experience has proven that engagements without strategy perform at much lower levels. That’s not why you’re hiring us. You’re hiring us to get you leads, and we need a detailed inbound strategy to do that.”

Would you ever bake a cake without a recipe? Build a house without an architectural plan? I guess you could, but you'd risk ending up with a cake that tastes nasty or a house that doesn't fit your specs. The same holds true for inbound.



Time Is Uber Critical When It Comes To Inbound Marketing Strategies

Time is NOT on your side when it comes to inbound marketing.

Time is your enemy.

If you don’t plan accordingly, you’re going to be disappointed in the results.

What I mean by that is: Inbound takes time. You have to plan for the time it takes to create a compelling inbound marketing strategy, build your inbound website, develop all of the content necessary to attract your prospects and turn visitors into leads.



Don’t Sink Your Inbound Campaigns With A Deadweight Marketing Strategy

Call it confirmation bias if you want, but it’s always comforting to hear someone telling a story you agree with.

When you agree with someone, you not only keep listening, you keep coming back for more.

Fox News, for example, is a textbook case study of how confirmation bias operates at a high level.

As practitioners in the science of inbound marketing, we firmly believe in a strategy before tactics approach to inbound marketing campaigns.

The reason why is simple. When you apply strategy before tactics, you get better marketing results.

It’s reassuring to hear when other folks think the same way.



Diamonds, Platinums And Golds, Oh My! How To Pick The Right Inbound Marketing Agency

Every day, new agencies join the ranks of tiered HubSpot Partners in their inbound marketing community.

Today, there are over 100 partners that qualify for Diamond, Platinum or Gold status. But, what does it actually mean? And why should you – a CEO, VP of marketing or business owner  care about an inbound marketing agency's partner ranking?

First, an agency’s level is directly related to the amount of licensing revenue SERVICED by the agency. To qualify for the top tier (Diamond), an agency needs to have at least $40,000 in HubSpot software revenue associated with the accounts they're able to log into on a regular basis.



Amplifying Your Inbound Marketing Results With Rock Star Content

The trope “Content Is King” is played-out. It’s a trite phrase that induces a wry internal commentary whenever I hear it.

Before I get ahead of myself, I’ll clarify. The sentiment behind the phrase is spot on: In a climate where inbound marketing/content marketing is so much a part of the zeitgeist that some businesses are starting to hire their own professional journalists to lead full-blown media initiatives, it’s clear that to be relevant you must create content. A lot of it.

But if your content isn’t awesome and influential, you’re missing the point behind why they say content is king, and you’re not going to see the inbound marketing results you’re after.

And let’s face it, in a world where everyone is churning out blog after blog, there’s a lot of lackluster content out there.



Marcus Sheridan’s Remarkable Inbound Marketing Success Story

If the champions of inbound marketing could be stacked into some kind of ecclesiastical inbound hierarchy, who would be the Pope? Who are his bishops and cardinals and who are their congregations?

Square 2 Marketing was preaching the gospel of inbound before “inbound marketing” was even a term. The whole concept of educating and delighting your prospects with awesome content that generates leads is easy to get behind.

But hey, we aren’t the only ones out here proselytizing for inbound.



Better Social Media Strategy Through Data And Google Analytics

A solid social media strategy, coupled with some basic analytics, is integral to the success of your inbound marketing plan.

You know you have to tweet, post to LinkedIn groups, pin cool stuff to Pinterest boards and whatever else it takes to get your brand’s message in front of your target audience.

Making these social posts is easy. Getting the results you want is hard. The good news? Analyzing your efforts to learn what’s working, what’s not working and why isn’t as hard as it seems.



Killer Content Strategy: Deleting 38,000 Facebook Fans

You probably don’t remember much about what happened on October 18, 2014. Maybe you had a pumpkin spice latte. You could have been wearing a sweater. Who knows?

Here’s something else you probably didn’t know about that specific date: It’s when Copyblogger, one of the most respected and influential players in the world of content strategy and online marketing, killed its own Facebook page.

Basic inbound marketing strategy teaches to get your content in front of your target audience online, and for many companies that audience is on Facebook. So, let’s discuss why Copyblogger nixed its connection to 38,000 Facebook fans and whether that social media tactic is worth considering as part of your content strategy