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Inbound Unwound - Marketing Insights

Inbound Marketing: On The First Page Of Google In Less Than 24 Hours

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Mar 4, 2015

Inbound marketing takes time. We preach this to our clients and prospects religiously.

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Topics: Search Engine Optimization, Google Search Algorithms, off page seo, search engine marketing

Inbound Sales: Tell Your Story So Your Prospect Is The Hero

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Mar 3, 2015

If you're moving from a traditional sales process to an inbound sales process, you need to shift the focus within the stories you tell.

Most companies try to make their own business or product the hero, but with inbound sales, you have to make your prospect the hero.

Not sure what I mean by that? Well, when you talk to prospects, what's the focus of your story? Is it your company, your product, you? If you’re telling prospects, “Don’t worry. What we do will save the day,” you’re making YOU the hero of the story. What we’re suggesting is that you change the focus to, “Don’t worry. After we’re finished, you’re going to look like a star for bringing us in.” Now, your prospect is the hero.

This might seem subtle or even inconsequential, but to your prospects, it means everything. Making them the hero gets them involved emotionally. And if you’ve been listening, you know that people buy emotionally first and rationalize second.

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Topics: Content Marketing, Inbound Sales, sales techniques, sales tactics

How Inbound Marketing And Inbound Sales Create A Prospect Experience

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Mar 2, 2015

You can forget the four Ps, the concepts of reach and frequency as well as the old sales motto, “Always be closing.” Today, inbound marketing and inbound sales have completely changed the game. In this Forbes article, “The End of the Expert: Why No One in Marketing Knows What They’re Doing,” it’s obvious that what worked a few years ago doesn’t work anymore.

When you break it all down, it makes sense. Today, the new buyer behavior is completely self-service. The day of the sales rep controlling all of the information is long gone. Marketing is about education, not interruption. The company that creates the most remarkable experience grabs the attention of the prospect. Then, it’s that business' sale to lose.

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Topics: inbound marketing, sales strategy, Inbound Sales, Marketing Strategy

4 Obstacles A Social Media Content Calendar Crushes

Posted by Jessica Acklen

Fri, Feb 27, 2015

Ever feel like there’s no rhyme, reason or uniformity to your social media marketing process?

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Topics: inbound marketing, inbound marketing agencies, Social Media Marketing, social media content, social media marketing plan

What American Sniper Teaches Us About Inbound Marketing & Social Media

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Feb 26, 2015

I’m always looking for interesting tie-ins between what you all want to learn about (like inbound marketing, social media and other marketing commentary) and the world around us.

It makes it more interesting for you and, honestly, for me, too.

So, with the Oscars behind us (maybe I should have written this article last week), I thought it might be cool to try drawing a few parallels between this Oscar-nominated movie and what you should be doing every day to optimize your inbound program.

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Topics: social media, social media strategy, Social Media Marketing, social media analytics

Inbound Marketing Day Workshop, March 4, 2015 in Philadelphia, London and Milwaukee

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