Inbound Unwound - Marketing Insights

Big Data Is Creepy – But Not For Small Businesses

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Sep 1, 2014

Ever made a one-off purchase? We all have – a random gift for a friend or a product we'll only need once in a blue moon. Despite this limited need, you're subjected to a seemingly never-ending deluge of ads targeted to that purchase.

When they were new, targeted ads were interesting. But now, they border on creepy: Firms are grasping at straws in an attempt to build a lasting connection with customers, and they come across as intrusive. Worse, your customers feel as though you're only interested in their money, defining them only by their purchases.

Here's how small businesses should use the benefits of big data marketing to deliver an experience that's helpful, but not overbearing, and one that improves the way your business runs. 

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Topics: inbound marketing, marketing analytics, marketing metrics, big data marketing

The Secret To Inbound Marketing Is Finally Revealed Here

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Aug 29, 2014

I’m sure you’re looking for something about your website, your content, maybe even social media. Sorry to disappoint.

Of course, these obvious elements are important. But the secret you’re all waiting for and the reason good inbound marketing is so elusive is that it requires your business to be remarkable.

Something about your products or services has to be so special that people talk about it.

Let me give you an example I saw the other day.

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Topics: remarkable businesses, marketing startegy, Being Remarkable

Social Media Needs Connected Content Marketing To Drive Results

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Aug 28, 2014

There are a lot of very tight connections required for marketing to be effective in today’s highly digital, mobile and content-oriented world.

Two of the most important pieces that need to be closely bound together are social media marketing and content marketing.

Honestly, I wouldn’t recommend doing one without a solid understanding of the other. It's not that they can’t work independently, but they function exponentially better when they are tied together with a strategic marketing plan.

Here’s how they work together.

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Topics: Content Marketing, social media, Marketing Strategy, Social Media Marketing

Advertisers, Stop Coming Up With Creative Ways To Interrupt Us

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Aug 27, 2014

When are you going to learn? We’re not interested in your new and innovative ways to sneak your traditional advertising in front of our faces.

In fact, those of you who continue to try and trick us into seeing your ads are going to pollute your brand and the brands of those venues or organizations that allow this on their watch.

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Topics: advertising, traditional advertising, NFL

Sales School 301: Are High-Quality Leads Overrated?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Aug 26, 2014

No matter your industry, the growth and success of your business depends on your ability to widen your sales funnel and close sales quickly. Through our Sales School series, we're offering tips to help you optimize your lead generation strategies, sales tactics and marketing processes. In Lesson 2, we covered the basics of developing a buyer profile based on the five W's. Lesson 3 focuses on expanding your reach to new, uncharted and unsaturated markets.

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Topics: inbound marketing, lead generation, sales funnel, Inbound Sales, sales tactics

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