Inbound Unwound - Marketing Insights

One Inbound Marketing Secret That’s Turning Everything Upside Down

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Nov 25, 2014

If you’re a student of inbound marketing, you realize that the website you’re currently working with is probably not doing many of the tasks that are necessary for an inbound marketing website to deliver.

For instance, it might not have an active blog, so website visitors are down. Or it might not have any educational content, CTAs or landing pages to turn those visitors into leads. It might have watered-down messaging. It might not position you as different from your competitors. And it might be missing the proper on-site and off-site search engine optimization features.

Nonetheless, you've probably worked on a new website project every couple of years – which was likely a painful effort that took longer than you expected and cost more than you anticipated. You probably didn’t have a great experience working with the website design firm.

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Topics: inbound marketing, Inbound Marketing Agency, marketing startegy, website design strategy


What Is Inbound Marketing? And Why You Have To Care

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Nov 24, 2014

Every couple of months, I have to stop and remember that most people don’t know what inbound marketing is and why it’s so important.

The majority of my time is spent with our team, our clients and other inbound marketing agency execs who clearly know the ins and outs of inbound.

But then I meet someone who has never heard of it, doesn’t understand it or is misinformed about it. So, I thought I'd take a few minutes to try resetting our readers' expectations on what inbound is – and what it’s not.

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Topics: inbound marketing, Inbound Marketing Agency


Landing Page Blunders Killing Your Inbound Marketing Efforts

Posted by Jessica Acklen

Fri, Nov 21, 2014

Landing pages often take a backseat to the content they are pushing. You’re focused on the main piece of the conversion puzzle ­and not the little pieces that bring it all together. Landing pages have a huge impact on your inbound marketing program when you’re trying to drive website traffic, and it’s likely there are some big mistakes you’re making.

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Topics: inbound marketing, Landing Pages, website strategy, website traffic, drive inbound leads


The 5 SEO Myths Debunked

Posted by Jessica Acklen

Thu, Nov 20, 2014

Are you having a hard time keeping up with SEO strategies? It feels like they change daily, and they do. Google implements hundreds of algorithm updates a year, so there’s a pretty good chance that some of the SEO tactics you’re using now are outdated.

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Topics: inbound marketing, SEO, seo strategy, SEO Tactics


10 New Questions To Ask An Inbound Marketing Agency Before Hiring Them

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Nov 19, 2014

Back in April, I wrote an article that included the key questions you need to consider asking your inbound marketing agency before you hire them. I took another look at that article and believe it or not, the list of critical questions has changed dramatically in just a few months.

Here are the NEW questions to make sure you get the best inbound marketing agency for your business.

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Topics: Content Marketing, inbound marketing, Inbound Marketing Agency


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