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What Is Agile Marketing And Why Does Your Inbound Marketing Need Agile?

You Can’t Get Results From Inbound Marketing Without Agile; Yes, It’s That Important

If you asked 100 marketing people from either in-house teams or inbound marketing agency teams “are you doing Agile marketing?” most will answer “yes, of course.” They don’t mean to be deceptive in any way. They truly believe that the way they execute is Agile, and perhaps it is to some extent.

But that’s not really what the question intends to uncover. The question is very specific. Are you doing Agile marketing? To be even more specific: Do you use Scrum or Kanban? Do you have daily stand-ups? Do your teams run weekly or bi-weekly sprints? Do they have retrospectives at the end of the sprints? Do you do sprint planning? Do you use a backlog of tactics and is this groomed on a regular basis? These questions tend to produce different responses and most of those include the look on the woman's face above.

Let’s start at the beginning. What is Agile marketing?

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Clutch Report Recognizes Square 2 Marketing As Leading Inbound Marketing Agency

Clutch, a B2B research firm based in Washington, D.C., published a report this week that recognized Square 2 Marketing as a leading inbound marketing agency, based on the agency’s proven ability to meet its clients’ expectations as well as its inbound marketing focus and expertise.

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One Question To Uncover If An Inbound Marketing Agency Is Capable Of Delivering Results

Finding An Inbound Marketing Agency That Drives Inbound Marketing Results Isn’t Easy

I love writing about trends, and one trend I see is businesses struggling to make the right choice when selecting their inbound marketing agency.

Yesterday, I wrote about a vetting process that’s different than most but one that’s designed to test an agency’s ability to deliver. Today, I’m giving you that one secret question I know you’re not asking that will uncover an agency's true colors.

Ready?

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A New Way To Find An Inbound Marketing Agency For Your Business

Stop Asking For Referrals, References Or Reviewing Case Studies And Start Asking Hard Questions

There are more than 2,000 inbound marketing agencies on the planet. So if you want to hire one, what’s the best way to wade through all the hocus pocus and find one that can actually do what it says?

Directories? Nope. References? Negative. Case studies and success stories? Definitely no! Asking software vendors? No again. What about the old RFP process? No, no and still no.

Why? These methods have always worked before. Directories? Anyone can get in these directories. The screening process is shoddy at best and the agencies provide the data. Rarely is there any validation of what’s being submitted.

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#Countdown2Inbound Recap: 25 Inbound Marketing Tips

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

We’re tweeting out one inbound marketing tip each day leading up to HubSpot's INBOUND 2016 conference in Boston in November.

Every day, we share a new tip on Twitter and count down the top 100 inbound marketing tips.

Read below to get up to speed on the first 25 inbound marketing tips of our #Countdown2Inbound campaign, and follow us @square2 for new inspiration and fresh tips every day leading up to INBOUND 2016.

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3 Ways To Use Heat Mapping Analytics To Improve Your Company Website

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

One of the coolest inbound marketing analytics tools out there right now is heat mapping. Heat mapping analytics give savvy inbound marketers access to a whole new layer of visualized data from which to optimize landing pages and other website assets.

HotJar, a popular heat mapping tool, explains it this way: “heat maps help you to understand what users want, care about and interact with on your website by visually representing their clicks, taps and scrolling behavior.”

Since search engines are giving increasing weight to user behavior metrics, heat mapping, which visualizes a user’s behavior patterns, is an extremely useful tool for skilled inbound marketers to leverage.

Read below to learn how to utilize the power of heat mapping analytics to maximize the performance of your company website.

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Square 2 Marketing Makes Inc. 5000 List Of Fastest-Growing Private Companies

Square 2 Marketing has earned a spot on the 2016 Inc. 5000 list, cataloguing the fastest-growing private companies in America. Rising from #2,704 last year, Square 2 Marketing is ranked at #2,181, following a three-year growth rate of 169%.

This is the second year in a row the inbound marketing agency has made the prestigious list.

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Upgrade Your Web Design Process For Better Marketing Performance

4 Key Steps To Build A Peak-Performing Website

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

Ask yourself, “How important is my website to my business?” If you’re like most, your website likely plays a pretty critical role in the success of your business.

Yet as important as websites are, why do many businesses spend so little time developing a peak-performing website? It’s common to launch a site and let it sit for three to five years with little or no improvements.

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What We Talk About When We Talk About Keyword Intent

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

Delivering the right pieces of content to the right people at particular stops in the online buying journey requires thoughtful consideration around keyword intent.

Failing to understand the intent behind the keyword you’re trying to rank for means developing the wrong kind of content. You’ll never gain the traction you want in search and likely never reach your target personas. Even if you do, you’ll likely leave them looking for a better match — the right match.

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Inbound Marketing Analytics: Unlocking The Numbers That Tell A Story

Editor's Note: Mike is off blog duty this week. We'll be featuring blog posts authored by a few other members of the Square 2 Marketing team. Happy reading!

Your customers are on a journey. Today’s modern B2B buyers are on an empowered trek through a “choose-your-own-adventure” story as they search online for your products or services.

Inbound marketing analytics are the numbers and other data behind your marketing program that tell that story — it’s a powerful tale about the success of your marketing performance.  

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