Inbound Unwound - Marketing Insights

Yes, Virginia, Your Inbound Marketing Blog Can Actually Generate Leads For Your Business

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Jul 30, 2014

Lead-GenerationSticking with our blogging theme this week, it occurred to me that a lot of the blogs I read and a lot of the blogging research I’ve done fail to realize that blogging actually generates leads if you use an inbound marketing approach.

There are a number of important elements required if you want your blog to generate more leads.

Make sure you use the right keywords in the right way.

I know, this isn’t really a lead gen-related blog tip, but in many ways, we consider it an important must-have. If you want your blog to generate leads, it has to bring in qualified ones. This means that your blog has to attract the right kinds of people to your website. If you are using the wrong keywords or, worse, creating articles with no keyword strategy, you can be sure that your blog isn't going to generate any qualified leads.

Before you start, create a list of keywords that you want to be found for when prospects search for businesses like yours. Make sure those keywords are highly searched and not overly competitive. Then, use those keywords in the title of your blog, in the first sentence and in the last paragraph. Make sure you don’t use them more than five times in a single post. This is called keyword stuffing, and it's frowned upon by Google.

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Topics: Content Marketing, inbound marketing, Blogging

Three Super Secret Tips To Improve Your Blogging And Drive Results

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Jul 29, 2014

SecretMethodsIf you’re thinking that managing your company blog, as an inbound marketing tactic, might be like trying to boil the ocean, it’s understandable.

Right now, there are 152 million blogs in the world, so what difference can your company blog make ... right?

An active blog actually does wonders for increasing your rankings on search engines, driving new visitors to your website, positioning your company as a thought leader and even generating leads for your business.

ContentPlus published the stat that 60% of consumers feel more positive about a company after reading blog articles on its site. The popular site BlogHer found that 81% of U.S. online consumers trust information and advice from blogs.

So, you agree that blogging is an important part of your content marketing effort. But, when do you post your newest articles to optimize the results we discussed above? TrackMaven recently conducted an extensive study that looked at over 4,600 blogs with over 1.1 million posts and almost two million social shares. Here is what they found out.

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Topics: Content Marketing, Blogging, inbound marketing tips

How Do You Know If Your Blogging Efforts Are Producing Results?

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Jul 28, 2014

ProduceResultsLast week, we spent the entire week talking about marketing strategy.

This week, we are going to spend the entire week talking about inbound marketing blogging and how it contributes to hitting your revenue goals.

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Topics: Content Marketing, Blogging

Outbound Or Inbound Marketing Won’t Matter If Your Company Looks Like Everyone Else

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Jul 25, 2014

Remarkable Businesses Are Never InvisibleAll week, we’ve been talking about the various elements of a solid inbound marketing strategy. Today, we end the week with the most important aspect of your marketing strategy: differentiation. That which makes you different when compared to all of your competitors, real and substitute.

The way we present this to our clients is with one simple question: What makes you remarkable? We use that term because it sets the bar higher – for us and for you.

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Topics: inbound marketing, reality marketing, Being Remarkable, Marketing Strategy

Why Your Marketing Strategy Needs To Have A High Return On Investment

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Jul 24, 2014

HiROMIThe past couple of days have featured articles and educational content connected to marketing strategy and how inbound marketing contributes to strong program performance.

This morning, I was reading an article
from another marketing guy who stated, “An inbound-only program is like sitting around waiting for the phone to ring.”

His premise, while poorly articulated, was that you need both inbound and outbound to be effective. My premise is that you only need outbound when you don’t know how to effectively drive enough leads for your business with inbound marketing.

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Topics: inbound marketing, return on marketing investment, Marketing Strategy

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