Inbound Unwound - Marketing Insights

Inbound Marketing: 8 Halloween Tricks And Treats To Drive Results

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Oct 31, 2014

I appreciate you letting me use Halloween metaphors as I blog about inbound marketing this week. Today, we wrap up the series with a list of the best treats and worst tricks we’ve seen over the past 10 years with regard to executing inbound marketing programs for clients.

Remember: Treats are goodies, and tricks are not. So, take the following advice with that perspective in mind.

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Topics: Inbound Marketing Agency, Inbound Marketing Results, inbound marketing campaign


Inbound Marketing And Social Media: Like Frankenstein's Monster And His Bride

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Oct 30, 2014

Running an inbound marketing program without social media would be like expecting Frankenstein's monster to be happy without Frankenstein’s bride.

Your results are going to be gruesomely disappointing if you’re not leveraging one of the best inbound tools available today.

The key to fully realizing the potential locked away in the social marketing crypt is directly connected to a number of both strategic and tactical concepts. In today’s Halloween-themed story, we reveal some of the secrets Dr. Frankenstein used when he created his first and second masterpieces.

Hold on to your neck bolts, the rest of the article is filled with lightning, reanimation, pieces of dead bodies and a theory that, “They’re alive!!!!”

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Topics: Content Marketing, inbound marketing, social media, content marketing strategy


Inbound Marketing: Ghostly Search Engine Optimization Mistakes To Avoid

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Oct 28, 2014

Inbound marketing experts know that an important element of any inbound program is getting out in front of people who are already searching for the products and services your company provides. What you might not know is that you may be a ghost when it comes to your best and most important keywords.

To prevent your prospects from passing right through you, or to make sure you don’t scare away any potential prospects, you have to consider your search strategy before you take one ghastly step towards optimizing your website, content and your individual web pages.

Here’s a handful of ghoulish blunders to avoid so your company ranks highly on search engines this Halloween season.

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Topics: social media strategy, Inbound Marketing Agency, Search Engine Optimization, content marketing strategy


Inbound Marketing: Think About Your Website Like A Haunted House

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Oct 27, 2014

If you’ve learned anything about inbound marketing, it’s that it gives you the chance to create experiences for your prospects.

Since it’s Halloween on Friday, we have an opportunity to compare the experience you get when you visit a haunted house to the way you should be thinking about your website design.

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Topics: Website Design, Inbound Marketing Agency, website strategy


Inbound Marketing: How Do You Know If You're Doing It Right?

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Oct 24, 2014

Isn’t this the $64,000 question when it comes to inbound marketing? Isn’t this the doubt that seeps into your mind when you’re up in the middle of the night?

What if we’re doing this wrong?

How do you know if this is your first inbound marketing campaign? If you’re an agency, you might be working with your first inbound client.

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Topics: inbound marketing, Inbound Marketing Agency, Inbound Marketing Results, inbound marketing agencies


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