I’ve been doing marketing for my entire professional career. For context: We’re looking at about 30 years of marketing strategy and tactics.
It wasn't until the last five years that I’ve actually had any real data to help drive the marketing we're doing, and that’s only with the introduction of inbound marketing.
So, how do inbound and data fit so nicely together? The answer lies in the actual inbound methodology. Even Reality Marketing (the strategy methodology that Square 2 Marketing created back in 2003) highlights the importance of quantifying EVERYTHING you’re doing in the area of sales and marketing. Inbound marries the tactics with the data.