Inbound Unwound - Marketing Insights

Sales School 301: Are High-Quality Leads Overrated?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Aug 26, 2014

No matter your industry, the growth and success of your business depends on your ability to widen your sales funnel and close sales quickly. Through our Sales School series, we're offering tips to help you optimize your lead generation strategies, sales tactics and marketing processes. In Lesson 2, we covered the basics of developing a buyer profile based on the five W's. Lesson 3 focuses on expanding your reach to new, uncharted and unsaturated markets.

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Topics: inbound marketing, lead generation, sales funnel, Inbound Sales, sales tactics


Sales School 201: Develop A Wider Sales Funnel And Shorter Sales Cycle

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Aug 25, 2014

Our Sales School series is all about optimizing your sales processes: expanding your sales funnel and closing leads more effectively. Evaluating and improving your strategy is a stressful endeavor, so use our brief overview to guide your journey to the best sales and marketing solutions.

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Topics: inbound marketing, lead generation, sales strategy, Inbound Sales, marketing solutions


Sales School 101: Have Your Sales Gone Stale?

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Aug 22, 2014

The market today is full of cutthroat competition. It's the business owners who work to expand their sales funnels and shrink their sales cycles who are seeing the greatest success.

The problem: There is a shortage of smart strategies and, unfortunately, a real learning curve associated with recognizing, evaluating and implementing them. Ineffective and poorly planned strategies are, on the other hand, a dime a dozen. So how do you differentiate between the two before it's too late?

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Topics: inbound marketing, lead generation, sales strategy, Inbound Sales


Best Practices For Content Marketing Need Regular Planning Sessions

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Aug 21, 2014

If you want more leads, you have to create and publish more content. That’s easy to say, but what does it really mean?

Content marketing can be complicated if you’re all staring at one another trying to decide what to publish and when.

If you want to create a more fluid, organic and easy-to-manage content marketing effort, you need to install some best practices for planning your content in advance.

Here are a few of the best practices for a content marketing plan that we use in our inbound marketing agency.

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Topics: Content Marketing, content marketing planning


Inbound Marketing Needs To Be Part Of Your Daily Workout

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Aug 20, 2014

Anyone who does any type of regular physical fitness knows that if you don’t stick with it, you’re going to lose any of the gains you saw as a result of working out.

The same principles apply to inbound marketing. If you’re not doing something every single day, you’re not going to see optimal results.

Here is how you make inbound marketing part of your daily workout.

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Topics: inbound marketing, Inbound Marketing Planning


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