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Inbound Marketing Never Gets You In An Advertising Pickle (Like GoDaddy)

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Jan 28, 2015

Inbound marketing and traditional outbound tactics have a lot of differences, but one thing’s for sure: Inbound won’t put you in a position like having to pull your Super Bowl advertising at the last minute because you created a highly controversial ad that offends half the watchers.

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Topics: advertising, traditional advertising, inbound marketing mistakes


Inbound Marketing: Want To Rank For A High-Difficulty Keyword?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Jan 27, 2015

It’s a common inbound marketing challenge: You want to rank for a highly competitive keyword.

You understand the challenges, the competition, the required investment and the patience you need to rank for highly competitive terms. Even though you're aware of all these issues, you still want to make an effort to get in the game on a particular term.

From an inbound perspective, what’s involved in ranking for a keyword that’s coming up in the upper 90s of difficulty rating?

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Topics: inbound marketing, search marketing, SEO Tactics


How Inbound Marketing Uses Search In Its DNA

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Jan 26, 2015

You all have a working knowledge of what DNA is, right? It's what forms the building blocks of life, what everything alive is made of.

When you’re running an inbound marketing program, you have to think of search, as well as your keywords, keyword phrases and contextual questions, the same way. For your program to work, these need to be part of everything you’re doing.

Hmmm ... that sounds kind of impossible, no? It has to be part of everything? Yes, it does. So, the question now is: How do you do this?

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Topics: Inbound Marketing Agency, Search Engine Optimization, inbound marketing strategy


Content Marketing Is Only 50% Effective If You Don’t Publish

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Jan 23, 2015

We’ve been talking about content marketing for most of the month. But did you know that, in order for content marketing to really drive lead gen for your business, you have to do more than just create content and put it on your website?

You also have to consider content publication if you want to fully leverage your investment in content, invite new visitors to your website and grow your revenue.

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Topics: Content Marketing, content strategy, content publication, content planning


Inbound Marketing Throwback Thursday: Our Results Then And Now

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Jan 22, 2015

In January 2012, the New York Giants and the New England Patriots were getting ready for the Super Bowl. Joe Paterno passed away, the Winter Olympics were wrapping up and Apple announced its sale of 37 million iPhones from the fourth quarter of 2011.

We are often quoted as saying that inbound marketing is a marathon, not a sprint. If that’s your perspective, you should have some expectations for the long-term results of an ongoing inbound program. So, in light of Throwback Thursday, we’re sharing our inbound results from 2012 as compared to our inbound results from 2015.

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Topics: inbound marketing, Inbound Marketing Results


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