Inbound Unwound - Marketing Insights

How Do You Know If Your Blogging Efforts Are Producing Results?

Posted by Mike Lieberman, Chief Marketing Scientist

Mon, Jul 28, 2014

ProduceResultsLast week, we spent the entire week talking about marketing strategy.

This week, we are going to spend the entire week talking about inbound marketing blogging and how it contributes to hitting your revenue goals.

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Topics: Content Marketing, Blogging


Outbound Or Inbound Marketing Won’t Matter If Your Company Looks Like Everyone Else

Posted by Mike Lieberman, Chief Marketing Scientist

Fri, Jul 25, 2014

Remarkable Businesses Are Never InvisibleAll week, we’ve been talking about the various elements of a solid inbound marketing strategy. Today, we end the week with the most important aspect of your marketing strategy: differentiation. That which makes you different when compared to all of your competitors, real and substitute.

The way we present this to our clients is with one simple question: What makes you remarkable? We use that term because it sets the bar higher – for us and for you.

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Topics: inbound marketing, reality marketing, Being Remarkable, Marketing Strategy


Why Your Marketing Strategy Needs To Have A High Return On Investment

Posted by Mike Lieberman, Chief Marketing Scientist

Thu, Jul 24, 2014

HiROMIThe past couple of days have featured articles and educational content connected to marketing strategy and how inbound marketing contributes to strong program performance.

This morning, I was reading an article
from another marketing guy who stated, “An inbound-only program is like sitting around waiting for the phone to ring.”

His premise, while poorly articulated, was that you need both inbound and outbound to be effective. My premise is that you only need outbound when you don’t know how to effectively drive enough leads for your business with inbound marketing.

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Topics: inbound marketing, return on marketing investment, Marketing Strategy


Your Marketing Strategy Needs To Be Connected To Your Company’s Goals

Posted by Mike Lieberman, Chief Marketing Scientist

Wed, Jul 23, 2014

ConnectedYesterday, we wrote about the importance of producing messaging and copy that address your prospects instead of you. This must have resonated with many of you because the social shares, article views and click-through numbers were very good.

Today, I want to illustrate how to connect marketing directly to your company’s business goals. Believe it or not, this is seldom done. Oh, don’t get me wrong, it’s discussed. But it's never directly connected. Let me give you an example.

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Topics: Marketing Strategy


Why Your Marketing Strategy Needs To Be Prospect Focused

Posted by Mike Lieberman, Chief Marketing Scientist

Tue, Jul 22, 2014

ProspectFocusedOver the years, we’ve spent countless hours talking to clients about marketing strategy. We've stressed the importance of strong messaging that emotionally connects with your prospects.

Inbound marketing needs to have a solid strategy behind it before you start executing tactics.

One of the tenets of Reality Marketing, the methodology we use to create client marketing strategy, is “prospect focused.” What this means is that your marketing has to be about your prospects, not about you. I’m sure that if you objectively look at your current marketing, it might sound something like this:

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Topics: Marketing Messaging, Marketing Strategy


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