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Thu, Sep 18, 2014
Wed, Sep 17, 2014
The digital business marketplace is constantly being shifted, molded and tweaked with ferocity; dealing with an ever-increasing pace of change is one of the biggest challenges businesses face.
Tue, Sep 16, 2014
You need to dedicate time and effort to your landing pages, because they're worth it. Landing pages are your ultimate conversion hotspot – it's the place where your anonymous visitors transform into valuable prospects.
If you affect your users' emotions in the right way, you impact their behavior. Emotion is tied to action – and of course, as a marketer, you want that action to be a conversion on your landing page. Here are a few things to keep in mind when trying to trigger an emotional response in your audience and making them convert.
How do we get our blog articles to be on the first page of search engines?
That is the goal, right? What’s the point of doing blog after blog if they don’t rank, don’t drive visitors and don’t convert visitors into leads?
We’ve been pitching client content to key website properties as part of our engagement, but we recently adjusted that strategy to include what we call influencers. Those influencers, if used properly, help your blog articles rank higher, rank more quickly and deliver better results.
Here’s how you do it.
Fri, Sep 12, 2014
Humans are emotional creatures with a thirst for knowledge, and quality content should appeal to both of these aspects. When you're developing a content marketing strategy, it's important that you think intently about who your audience is and how to play on their emotions without sacrificing the value of your posts. Here are six essentials to help you get started.