Inbound Unwound - Marketing Insights

Inbound Marketing Needs To Be Part Of Your Daily Workout

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Aug 20, 2014

Anyone who does any type of regular physical fitness knows that if you don’t stick with it, you’re going to lose any of the gains you saw as a result of working out.

The same principles apply to inbound marketing. If you’re not doing something every single day, you’re not going to see optimal results.

Here is how you make inbound marketing part of your daily workout.

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Topics: inbound marketing, Inbound Marketing Planning


Conversion Optimization Is Even More Important Than Search Engine Optimization

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Aug 19, 2014

Of course you want your website to get found. But getting ranked is only the first step in a long list of marketing efforts that have to go right if you want to turn your new visitors into leads for your business.

If you struggle to convert them, your inbound marketing program struggles to deliver real results. That’s why we’ve spent so much time creating a conversion optimization protocol that works.

Here are the six aspects you need to think about when executing your inbound marketing program.

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Topics: Conversion Strategy, conversion marketing


Why Email Marketing Has To Nurture And Not Sell

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Aug 18, 2014

We all get emails like this all of the time: Take 20% off. Special - this week only. Online discount if you use this code.

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Topics: email marketing, lead nuturing


Inbound Marketing Delivers Marketing Tactics For Companies That Attack

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Aug 15, 2014

I had the pleasure of speaking with HubSpot CEO Brian Halligan last month. During our conversation (which all of you will get to see as part of an innovative content project we’re launching next month), he mentioned that most advertisers are defending their position. He also thinks that inbound marketing is empowering and equipping businesses that want to attack instead of defend.

If you think about the differences between traditional advertising and inbound marketing, the attacker metaphor makes a lot of sense.

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Topics: inbound marketing, marketing startegy, traditional advertising, new marketing model


What The Guardians Of The Galaxy Know About Inbound Marketing

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Aug 14, 2014

The characters in the new movie Guardians of the Galaxy have more to do with inbound marketing than you might have originally thought.

In fact, we’ve drawn some remarkable parallels for your reading pleasure.

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Topics: inbound marketing strategy, Inbound Marketing Planning, Guardians of the Galaxy


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