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Webinar: Metrics And Analytics May 2015

Inbound Unwound - Marketing Insights

3 Ways To Make Your Twitter Social Selling Soar

Posted by Mike Elofer, Copy Architect at Square 2 Marketing

Tue, May 26, 2015

If you’re looking to dial your online marketing strategy to 11 this year, you need to think about social selling. Once written off as a buzzword, social selling is shaping up to be a sales strategy MVP - if businesses get it right.

The first step towards mastering social selling: understanding each medium at your disposal. Today, we’re showing you how to use Twitter to educate prospects and nurture leads quickly and effectively.

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Topics: social media strategy, Inbound Sales, inbound marketing blogs, social selling, social media for sales teams


How To Make The Best LinkedIn Profile For Social Selling

Posted by Daniel Reed, Copy Architect at Square 2 Marketing

Fri, May 22, 2015

A lot of people are buzzing about social selling lately and that got me thinking about Willy Loman.

The tragic hero of Arthur Miller’s classic 1949 play, Death of a Salesman, ultimately fails as a salesperson because he is unwilling to give up his emphasis on longstanding personal relationships and adapt to modern sales methods. In Willy’s heyday, the personal connection was everything in terms of generating sales and attracting leads. But, by the time of his tragic fall, his more adaptable colleagues were eating away at all his market share by using more modern techniques.

The moral of Willy’s story, at least as it applies to today’s salespeople, is not that personal relationships don’t matter. The moral of the story is that you need to adapt to a changing sales environment.

Sales teams still depending on outbound sales methods such as cold calling and direct mail are the Willy Lomans of their day, clinging to old-fashioned sales methods even while more and more research points to the reality that buyer behavior has changed.

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Topics: inbound marketing, Inbound Sales, social selling, linkedin for sales, linkedin optimization, social selling strategy


Email Marketing Metrics: What To Check And What To Skip

Posted by Daniel Reed, Copy Architect at Square 2 Marketing

Thu, May 21, 2015

When executed properly as part of a comprehensive inbound marketing strategy, email marketing provides value to businesses looking to attract and convert leads. Too many businesses, however, carry out their email marketing campaigns haphazardly, leading to declining ROI and poor results.

To achieve optimal results with your email marketing efforts, start with strategy. Too many marketers simply send emails to their lists when they have time, with little thought to what tactics perform best.

The other major way that companies botch their email marketing endeavors is not paying attention to their results. If you don’t know how your emails are performing, you won’t know what changes to make to your email strategy.

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Topics: content strategy, inbound marketing agencies, Marketing Strategy, email marketing results, email marketing metrics


4 Reasons Free Trials Or Demos Won’t Drive Inbound Marketing Leads

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, May 20, 2015

Software companies are notorious for rolling out self-serving bottom-of-the-funnel offers, like "Try Our Free Demo" or "Download Our Free Trial." Then, they’re surprised when hardly anyone fills out the forms to experience their software.

There is a major misconception among the leadership of these technology companies. They think that people would be interested in investing time and energy in trying the software before they buy it.

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Topics: inbound marketing for technology companies, content marketing planning, software marketing


Inbound Marketing Metrics Are Nothing If You Don’t Take Action

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, May 19, 2015

Inbound marketing metrics are fantastic – but only if you take action on your findings. If you simply track for the sake of tracking and never make any adjustments to your program, do anything different or try anything new, you’re never going to realize the full potential of your inbound program.

One of the major advantages of inbound marketing is that you're able to identify what is and isn't working right now, implement adjustments to the program today and see the results tomorrow.

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Topics: marketing analytics, inbound marketing metrics


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