Over the years, we’ve spent countless hours talking to clients about marketing strategy. We've stressed the importance of strong messaging that emotionally connects with your prospects.
Inbound marketing needs to have a solid strategy behind it before you start executing tactics.
One of the tenets of Reality Marketing, the methodology we use to create client marketing strategy, is “prospect focused.” What this means is that your marketing has to be about your prospects, not about you. I’m sure that if you objectively look at your current marketing, it might sound something like this: