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Inbound Unwound - Marketing Insights

Inbound Marketing Won't Be At The Super Bowl

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Jan 30, 2015

A quick inbound marketing reality check: What is the goal for any marketing tactic like TV advertising? Answer: To generate leads!

This time of year I have to check because, on Sunday, a bunch of businesses are about to blow a ton of money on something other than our agreed upon goal.

Every year, I take this opportunity to rail on the ridiculousness that is known as Super Bowl advertising.

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Topics: inbound marketing, TV advertising, Super Bowl, traditional advertising

Content Marketing And Video Marketing Converge

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Jan 29, 2015

Today, most of the content fueling the growth of content marketing is written. However, you can’t deny the facts:

  • Approximately 65% of the population comprises visual learners. (Mind Tools, 1998)
  • The brain processes visual information 60,000 times faster than text. (3M Corporate, 2001)
  • 90% of the information that comes to the brain is visual. (Hyerle, 2000)

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Topics: inbound marketing, video marketing, content marketing strategy

Inbound Marketing Never Gets You In An Advertising Pickle (Like GoDaddy)

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Jan 28, 2015

Inbound marketing and traditional outbound tactics have a lot of differences, but one thing’s for sure: Inbound won’t put you in a position like having to pull your Super Bowl advertising at the last minute because you created a highly controversial ad that offends half the watchers.

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Topics: advertising, traditional advertising, inbound marketing mistakes

Inbound Marketing: Want To Rank For A High-Difficulty Keyword?

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Jan 27, 2015

It’s a common inbound marketing challenge: You want to rank for a highly competitive keyword.

You understand the challenges, the competition, the required investment and the patience you need to rank for highly competitive terms. Even though you're aware of all these issues, you still want to make an effort to get in the game on a particular term.

From an inbound perspective, what’s involved in ranking for a keyword that’s coming up in the upper 90s of difficulty rating?

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Topics: inbound marketing, search marketing, SEO Tactics

How Inbound Marketing Uses Search In Its DNA

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Jan 26, 2015

You all have a working knowledge of what DNA is, right? It's what forms the building blocks of life, what everything alive is made of.

When you’re running an inbound marketing program, you have to think of search, as well as your keywords, keyword phrases and contextual questions, the same way. For your program to work, these need to be part of everything you’re doing.

Hmmm ... that sounds kind of impossible, no? It has to be part of everything? Yes, it does. So, the question now is: How do you do this?

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Topics: Inbound Marketing Agency, Search Engine Optimization, inbound marketing strategy

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