Inbound Unwound - Marketing Insights

Inbound Marketing: How Do You Know If You're Doing It Right?

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Oct 24, 2014

Isn’t this the $64,000 question when it comes to inbound marketing? Isn’t this the doubt that seeps into your mind when you’re up in the middle of the night?

What if we’re doing this wrong?

How do you know if this is your first inbound marketing campaign? If you’re an agency, you might be working with your first inbound client.

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Topics: inbound marketing, Inbound Marketing Agency, Inbound Marketing Results, inbound marketing agencies

Inbound Marketing Works: Real Results From Real Clients

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Oct 23, 2014

Most of you are new to the world of inbound marketing.

While we’ve been doing it for years, the majority of you are just starting out or are early on in your inbound journeys.

So, from time to time, we like to share real results from real clients.

We don’t provide the names of the clients because we want to respect their privacy, but we can show you how inbound marketing works, the time it takes to generate results and some examples of what real results for real clients look like.

This should give you some perspective on whether or not your inbound program is working and how well you’re doing in terms of getting found, getting leads and closing deals.

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Topics: inbound marketing, Inbound Marketing Results, content planning

Inbound Marketing Websites Need To Be Fed Content To Fuel Performance

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Oct 22, 2014

If the goal of your inbound marketing website is to generate leads, your site needs to be fueled with educational content month in and month out.

If you consider today’s buyer behavior, you should know that your prospects are coming back to your site month after month  maybe even week after week, especially if you do a good job and give them an experience worth talking about.

Why is that? If you provide them with educational content, they are likely to come back looking for more. After all, what they wanted the first time they stopped by is unlikely to be what they want on their second, third or fourth time visiting your site. That's right: Your prospects are coming by more than once.

So, how do you keep feeding them content until they are ready to move from lead to customer?

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Topics: Content Marketing, inbound marketing, website strategy, inbound marketing program performance

PRESS RELEASE: Square 2 Marketing Makes A Bold Move To Dominate Inbound

Posted by Lauren Moreno

Tue, Oct 21, 2014

Industry-Leading Inbound Marketing Company Expands Its In-House Web Design Capabilities With The Acquisition Of Savvy Panda 

Warrington, Pa., Oct. 21, 2014 | The world’s leading inbound marketing and inbound sales agency just got savvier. The acquisition of web design and development firm Savvy Panda enables Square 2 Marketing to offer its clients more complicated and robust web development to complement its inbound marketing and inbound sales engagements.

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Topics: inbound marketing, Press Releases, diamond level partner, savvy panda

Inbound Marketing Website Vs. Traditional Website: Which Do I Have?

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Oct 20, 2014

Inbound marketing teaches that not all websites are created equal, and most websites are actually created with a misguided mission in mind.

Think about some of the sites you’ve visited lately. You may recall that most sites on the Internet are simply designed to provide company information to anyone who might stumble upon those pages.

We like to refer to sites like these as “electronic brochures.” These companies are putting as much information about themselves, their products, their services and their people on the site for you, the visitor, to wade through and check out. This is a mistake, and here’s why.

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Topics: inbound marketing, Website Design, website strategy, inbound websites

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