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Inbound Marketing Research: How Website Design Impacts Lead Gen

Inbound Marketing Optimization Is The Difference Between Leads And No Leads

Yesterday, I wrote about how inbound marketing publication rates impact conversion rates across your program. I also mentioned a variety of other factors that actually impact conversion rates even more than your publication schedule.

Today, I want to talk about the design, flow and stories associated with your website pages. With the way sites are designed today, this is a major factor in whether your pages turn visitors into leads or people who leave your website.



Inbound Marketing Research: Content Publication Impacts Conversions

The More You Publish, The More Leads You Generate

As the Chief Inbound Scientist, I run a lot of experiments. When our team comes to me with questions about client program performance, my answer is usually, “We should test that!” Inbound marketing is the only type of marketing that provides real-time access to data, so why not use that data to make decisions that drive improved business results?

The other day, we were looking at sitewide conversion rates in comparison to how often you publish fresh educational content. It seemed like the more you publish, the higher your sitewide conversion rates. It stands to reason that buyer behavior would contribute to this, but we wanted to see how dramatic this improvement was and whether it is worth the effort.



How To Select The Best Inbound Marketing Agency For Your Business

Inbound Marketing Is Complex, And So Is Finding Someone To Help You

Once you’ve come to the conclusion that you need help getting your company’s inbound marketing program up and running, the next step is starting an evaluation process to find the best agency for your business. 

The major challenge here is that there are lots of inbound agencies of all shapes and sizes. Many of them look similar on the surface but are dramatically different under the covers. How you evaluate them is going to be important in making sure you get the best agency for you.

It’s a little like dating. Your best girlfriend might be better suited to your ex-boyfriend than you were. It’s not that he is a bad guy, but they simply make a better match. Just because you don’t like certain aspects of a particular agency doesn’t make it a bad agency. Maybe it is just the wrong agency for you. Making the match is critical.



What Inbound Marketing Would Do Instead Of One Super Bowl Ad

How Inbound Marketing Leverages $5 Million To Drive A LOT Of Leads

Sticking with our Super Bowl theme today, I thought I would show you how an inbound marketing pro would spend the same $5 million dollars that advertisers plan to spend on a single 30-second Super Bowl ad.

While it’s too late to help the advertisers in Sunday’s game, it’s not too late to share an alternative inbound marketing approach with all of you.   



Inbound Marketing Wants To Know: Does Super Bowl Advertising Work?

The Experts Weigh In, And Super Bowl Advertising Doesn’t Impact Sales

I love this time of year. The magnifying glass is on advertising in a big way. Why? The Super Bowl creates a huge storm of conversation around whether advertising actually works. On the day of the Super Bowl, companies are going to invest $5 million for a 30-second TV ad, and the age-old question is in play: Does it work?

I’ve been very vocal over the years, writing articles like this. But today, I want to see what other experts have to say. So, here’s what a variety of experts are saying about whether Super Bowl advertising actually drives sales. After all, marketing has but one job, and that is to drive revenue.



The Old Guard Vs. The Young Gun: Outbound Vs. Inbound Marketing

How Cam Newton And Peyton Manning Remind Me Of Inbound Marketing Overtaking Outbound

My articles are usually serious with a sprinkling of brash. But, over the next few days, I thought I would lighten things up a bit as we all get ready for my favorite national holiday, Super Bowl Sunday.

Today, I wanted to compare the old guard, Peyton Manning, and traditional marketing to the young gun, Cam Newton, and inbound marketing.

You might not know this, but there are a ton of similarities between Peyton Manning and traditional outbound marketing, and there are even more similarities between Cam Newton and inbound marketing. So, without any national anthem, jet flybys or fireworks, here we go.



Do You Need Marketing Automation To Do Inbound Marketing?

If You Do, What Inbound Marketing Software Is Right For You?

It’s an age-old question: Can I do inbound marketing without inbound marketing software? The good news is that yes, you can. The bad news is that if you don’t use software to manage your inbound effort, the actual effort can be exponentially harder.

Now, you should be asking the question: What marketing software do I need if I want to practice inbound? That’s where the information gets a little more complicated. However, I’m sure that after you read this article, you’ll have a much better idea of what tools achieve what functions and, hopefully, what you need for your company.



Inbound Marketing Revealed: Blogging And Content Need To Work As One

Blogging Drives Visitors, And Content Drives Leads  Now Pull It All Together

Here’s a secret to inbound marketing: The more you blog, the more visitors you get to your website. And the more new content you publish, the more leads you attract. When you break it down and think about how inbound works, it becomes obvious.



My Inbound Marketing Isn't Working And I Don't Know Why!

It’s Not Inbound Marketing Causing The Failure

Inbound or outbound, it doesn’t matter. Marketing is one of the harder aspects of your business. The complexities stretch from business strategy (what your business is designed to do) to messaging (what you say about your business) to operations (how your business takes care of its customers) and competition (what other businesses are doing).

The marketing tactics, which most people consider marketing, are often the least important. Yet, they get the most attention. The marketing strategy, which is the most important, often gets the least attention, if any. Ask any CEO: Do you want to change the way you talk about your business, or do you want to redo your website? The website is going to get picked every time.



If Your Inbound Marketing Isn't Working, Whose Fault Is It?

You Can Blame Your Inbound Marketing Agency, But The Real Answer Might Surprise You

When plans don’t come to fruition, it’s very frustrating. You started executing inbound marketing 10 months ago, and todays lead flow is a trickle instead of the torrent you were told it would be. Someone has to be to blame, right? Someone has to take the fall.

It might not be as black and white as you think. Having executed more inbound programs for more clients than any other agency on the planet, we’ve seen it all. In most cases, no one is to blame, and not one party or one single piece contributed to the lower-than-expected flow of leads.

Instead, there are a number of contributing factors that all converge and make it look like perhaps your inbound marketing agency doesn’t know what they’re doing.