Inbound marketing shares some interesting characteristics with search engine optimization, and we can learn a few tricks from SEO that help us get better results from inbound marketing programs.
Search, unlike some other tactics, provides a constant flow of data and feedback on performance. With a few clicks, you see how well you rank for keywords and how many visitors are coming from organic search.
The SEO specialists have taught us that optimization is something that happens daily, weekly, monthly – and actually never stops. When you hired your first SEO expert five or six years ago, that person reported to you monthly, showing you results, progress and (if you were lucky) what he or she was doing to get you those results. But, were those the right results? Is being on the first page of Google, Yahoo! or Bing the finish line? We don’t think so.