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Inbound Unwound - Marketing Insights

Inbound Marketing Unwound At 'Ask Me Anything' Session Tomorrow

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Apr 20, 2015

I’m ALL IN on the community of inbound marketing: people practicing inbound at their companies, people practicing inbound at their agencies and people who own inbound marketing agencies.

Everyone is working so hard to understand inbound principles, put them into practice and turn this amazing methodology into results.

Tomorrow from 11 a.m. to 12 noon, I’ll be hosting an Ask Me Anything session on Inbound.org. The post is already live, so you can add your questions today. I’ll be there tomorrow, answering each and every question right there on the site.

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Topics: inbound marketing, Inbound Marketing Agency, Inbound.org, Ask Me Anything

How Inbound Marketing Builds Brands And How Outbound Kills Them

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Apr 20, 2015

People who talk about brand development usually don’t understand the power of inbound marketing or the concept that marketing’s main goal is not about the brand, but rather lead generation and revenue.

Don’t get me wrong. I know that keeping a brand consistent and having one that perfectly tells your story is important. But, I’m ready to graduate away from marketing that “gets your name out there” and into marketing that drives revenue.

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Topics: inbound marketing, inbound marketing tactics, inbound vs.outbound

Use Inbound Marketing To Blow Your Competition Out Of The Water

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Apr 17, 2015

We’re all in competitive situations every day. Some we know about, and others we don’t. But, did you know that if used properly, inbound marketing helps you torpedo your competition so that you’re the obvious choice at the end?

If you consider how the human mind works and how people buy products and services (regardless of size), you’ll see how inbound marketing actually differentiates your business from your competitors.

Here are some ways to create a remarkable marketing and sales experience that makes your company look dramatically different from all your competitors.

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Topics: inbound marketing, Inbound Sales, Differentiation, Being Remarkable, competitive advantage

Inbound Sales Teaches You To Know What Your Prospects Want

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Apr 16, 2015

One of the most famous quotes in marketing comes from Harvard Business School professor Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole.”

I think this applies to inbound marketing and, by extension, inbound sales as well. More importantly, this concept should be affecting how you teach your clients about inbound.

Here are a couple of practical examples. Then, we’ll illustrate how your marketing and sales approaches might have to be shifted accordingly.

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Topics: sales strategy, sales process, Inbound Sales, Guided Sales Process, Marketing Strategy

How To Know If Your Inbound Marketing Agency Knows Its Numbers

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Apr 15, 2015

Ask me how many visitors we've had to our website as of midnight last night, and I can tell you. Ask me how many leads we got through end of business yesterday, and I can tell you. Ask me how any one of our client programs is doing, and with a click of a button or two, I can tell you.

Inbound marketing is a science, and the science includes numbers – lots of numbers. If you want to be great at inbound, you have to know your numbers.

Unfortunately, knowing what to track, when to track it, what the numbers mean and what to do about them is a learned skill set. You have to be in it for 10,000 hours before you are really good at it.

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Topics: marketing analytics, marketing metrics, inbound marketing metrics, metrics and analytics

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