If the goal of your inbound marketing website is to generate leads, your site needs to be fueled with educational content month in and month out.
If you consider today’s buyer behavior, you should know that your prospects are coming back to your site month after month – maybe even week after week, especially if you do a good job and give them an experience worth talking about.
Why is that? If you provide them with educational content, they are likely to come back looking for more. After all, what they wanted the first time they stopped by is unlikely to be what they want on their second, third or fourth time visiting your site. That's right: Your prospects are coming by more than once.
So, how do you keep feeding them content until they are ready to move from lead to customer?