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Why Inbound Marketing People Are Extra Thankful This Year

Inbound Marketing Became A Predictable Methodology For Lead Generation

If you were smart enough to implement inbound marketing and inbound sales at your business this year, you probably have a lot to be thankful for this holiday season. Even if you’re still in the optimization phase of your journey, it’s likely that you’ve already seen an increase in leads generated, visitors to your website and improvements in your overall sales process.

Even if you’d like more visitors, more leads and a higher conversion rate – who wouldn’t – you see the light and you know you’re on the right path. You see how tweaking and tuning your inbound program contributes to improvements month over month and you know that going into 2016, you’re finally going to have that Marketing Machine and Sales Machine you’ve always dreamed of having in your business.



The Must-Have Metrics For Your Inbound Marketing Dashboard

What Inbound Marketing Metrics To Track To Generate Leads

Inbound marketing turned marketing and sales into a science literally overnight. Along with a much more quantitative and metrics-oriented approach to marketing and sales came a set of numbers that reflect the health of your sales and marketing effort.

Much like the numbers you get on your personal health like weight, cholesterol (LDLs and HDLs), blood pressure, liver enzymes, triglycerides and morning pulse rate, now you have the same dashboard and KPIs (key performance indicators) for your marketing and sales programs.



What's Changed About Inbound Marketing That You Don't Know

Inbound Marketing Changes That Drive Lead Generation 

It took 50 years for marketing to change, but the pace of change over the last 10 years has been lightning fast. That change has accelerated over the past few years, and today a month doesn’t go by at our inbound marketing agency without some changes to the way we deliver services to clients.



How Inbound Marketing Killed The Traditional Website Project Forever

Inbound Marketing Shined The Light On What Needed To Change

Let me know if this sounds familiar ...

You work on your new website design and development project for what seems like an eternity. What they told you would take three months has taken six, and you’re still not done. What you thought was included you found out is not. What was supposed to cost X has ended up costing X plus 20 percent.

Any of this resonating?

Of course, it does. It’s what we did for years. Almost everyone takes the waterfall approach to website design and development.

Our problem with that approach was primarily the client experience. It was miserable. Even after the site finally launched, the client was exhausted and couldn’t possibly be excited because of all the issues outlined above.

So, we set out to change everything. Here’s how we killed the waterfall website design and development project.



5 Must-Have People For Your Content Marketing Dream Team

Whether you’re at a Fortune 500 corporation or a small business, content marketing is a crucial aspect of your inbound marketing strategy.

Without content, you’ve got nothing to lure prospects in and nothing to bolster your search engine optimization (SEO) efforts. In fact, without content, you don’t even have a website or a social media presence. You just have a business operating alone in a vacuum that no one knows about.

To generate results, you need a lot more than to just start arbitrarily creating content and hope for the best. In fact, a haphazard content marketing campaign that doesn’t emphasize quality does more harm than good. Successful content marketing takes sustained and thoughtful effort from a whole team of people.



How Kaizen, Agile And Inbound Marketing Create Repeatable Revenue Generation

Dramatic Client Business Results From Inbound Marketing Drove Change

I’m sure everyone reading this knows what inbound marketing is. But, let’s make sure you also understand Kaizen and Agile to get the full picture.

Kaizen is the Japanese word for continuous improvement. Its the practice of continuously improving processes to produce better performance.

Agile represents a change in the way teams deliver work. Instead of doing extensive planning, they operate in a more iterative way, thereby improving over time. Scrum, which is the process of “doing Agile,” emphasizes empirical feedback, team self-management and a focus on building properly tested work releases in increments, with short iterations.



How Inbound Marketing Influenced The Website Continuum Methodology

New Inbound Marketing Websites Every 30 Days

I know this story will resonate with most of you ...

You decide you need a new website, so you hire a new design firm to build it. They tell you it’s going to take four months. After six or seven long, painful months, the site finally goes live. It’s hard to even be excited at this point.

I know all about this experience because this is how we used to deliver websites. Today, however, we give our clients a new website every 30 days.



The Top 10 Lead Gen Inbound Marketing Tactics Revealed

Inbound Marketing Lead Gen Tactics

Inbound marketing requires a lot of moving parts. Every day, week and month, there is a number of strategic activities required to increase lead generation. But, with so many tactics in your inbound tool kit, there will obviously be some that work better than others.

Today, for the first time, we unveil the 10 top-performing inbound marketing tactics based on our research and program performance data from the past five years of client engagements.



Why Your Inbound Marketing Might Need A Fall Cleanup

Inbound Marketing Tactics Need To Be Raked Regularly

You’ve been running your inbound marketing program since January and are starting to see some results, but you’d like to get even more lift from your efforts. Sound familiar?

It’s not uncommon for programs coming up on the 12-month mark to be in need of some grooming. You have to remove underperforming tactics and replace them with higher-performing or new ones.

Fall is a great time to take an objective look at what’s working well, what’s not and what you should add to improve inbound performance.



Inbound Marketing: The Only Marketing That Impacts Business Results

Last week, I spent a couple of days at an agency CEO Summit. The major takeaway was that agencies need to get more active in generating business results for their clients. Those business results might include new customers, average revenue per client, butts in seats, people in beds or increases in sales of specific products.

Traditionally, agencies have been good at delivering soft metrics like brand equity, market share, impressions and awareness. Today, clients are tired of these soft metrics and are requiring their agencies to understand their business well enough to drive the real results mentioned above.