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Use Inbound Marketing To Blow Your Competition Out Of The Water

Posted by Mike Lieberman, Chief Inbound Scientist

Fri, Apr 17, 2015

We’re all in competitive situations every day. Some we know about, and others we don’t. But, did you know that if used properly, inbound marketing helps you torpedo your competition so that you’re the obvious choice at the end?

If you consider how the human mind works and how people buy products and services (regardless of size), you’ll see how inbound marketing actually differentiates your business from your competitors.

Here are some ways to create a remarkable marketing and sales experience that makes your company look dramatically different from all your competitors.

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Topics: inbound marketing, Inbound Sales, Differentiation, Being Remarkable, competitive advantage


Inbound Sales Teaches You To Know What Your Prospects Want

Posted by Mike Lieberman, Chief Inbound Scientist

Thu, Apr 16, 2015

One of the most famous quotes in marketing comes from Harvard Business School professor Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole.”

I think this applies to inbound marketing and, by extension, inbound sales as well. More importantly, this concept should be affecting how you teach your clients about inbound.

Here are a couple of practical examples. Then, we’ll illustrate how your marketing and sales approaches might have to be shifted accordingly.

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Topics: sales strategy, sales process, Inbound Sales, Guided Sales Process, Marketing Strategy


How To Know If Your Inbound Marketing Agency Knows Its Numbers

Posted by Mike Lieberman, Chief Inbound Scientist

Wed, Apr 15, 2015

Ask me how many visitors we've had to our website as of midnight last night, and I can tell you. Ask me how many leads we got through end of business yesterday, and I can tell you. Ask me how any one of our client programs is doing, and with a click of a button or two, I can tell you.

Inbound marketing is a science, and the science includes numbers – lots of numbers. If you want to be great at inbound, you have to know your numbers.

Unfortunately, knowing what to track, when to track it, what the numbers mean and what to do about them is a learned skill set. You have to be in it for 10,000 hours before you are really good at it.

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Topics: marketing analytics, marketing metrics, inbound marketing metrics, metrics and analytics


Which Inbound Marketing Metrics To Track Daily, Weekly And Monthly

Posted by Mike Lieberman, Chief Inbound Scientist

Tue, Apr 14, 2015

Yesterday, you got a long list of potential inbound marketing metrics for tracking purposes, but which of those need to be looked at daily, weekly and monthly?

While you now have access to marketing performance data in real time, you can’t take action on every metric.

So, today, we're taking those top 20 inbound marketing metrics and breaking them down to see which ones you should be looking at daily, weekly and monthly. If you want to know why we picked the rhythm we did, you need to consider the action associated with each item.

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Topics: key metrics, marketing metrics, inbound marketing performance, inbound marketing metrics


The Top 20 Inbound Marketing Metrics For Killer Results

Posted by Mike Lieberman, Chief Inbound Scientist

Mon, Apr 13, 2015

Inbound marketing provides some of the best metrics and analytics available to see how your program is performing.

In fact, if you set up your program correctly and you’re using the right tools, you should be getting real-time metrics delivered right to your smartphone or tablet every single day.

So, now the question becomes: What are the most important numbers we should be looking at on a regular basis?

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Topics: key metrics, marketing metrics, inbound marketing metrics


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