Build A Strategic Foundation For Your Sales And Marketing
To activate powerful revenue growth, you need to start with a strong strategic foundation.
You need to connect with your buyers, stand out from your competitors and understand how prospects move through your sales funnel. With this strategic foundation, you secure a competitive advantage that empowers you to meet and exceed your revenue goals.
Our strategic sales and marketing experts help you create a revenue growth infrastructure with a focus on five key areas:
Buyer Persona Development
Driving more revenue requires a deep understanding of your prospects and customers. You need to go beyond a surface-level understanding of demographics, job titles and goals.
We help you deepen your understanding of your prospects and what motivates them to do business with you. Working together, we create detailed buyer persona documents that flesh out your prospects’ pains, motivations and questions.
These documents help you visualize your buyers as real, live people. With this understanding and empathy, you’re able to engineer all of your sales and marketing tactics to deeply resonate with your personas.
Messaging And Differentiation
If your messaging and service delivery look exactly the same as your competitors, you may as well be invisible.
Our messaging and differentiation strategists sit down with you to gain an in-depth understanding of your business and what sets you apart. From these conversations, we develop overarching and tactical messaging that transcends surface-level analyses like "unique value propositions" and "unique selling propositions."
With these robust new messaging and service delivery strategies, you establish your business as truly remarkable and worth talking about.
People are wired to connect with stories. That’s why storytelling has been the foundation of persuasion since humans first began communicating with language.
Building trust with your prospects and overcoming any sales objections they may have requires powerful storytelling. You need stories that evoke strong emotional responses from your prospects for sales conversations, case studies and digital content.
Our messaging and content strategists work with you to create compelling, disruptive and emotional stories your prospects can identify with. Once you’ve built these stories and shared them with prospects, moving them through the funnel and convincing them to sign on the dotted line becomes a much easier process.
If your sales and marketing funnel is flawed or broken, converting strangers into leads and leads into customers becomes next to impossible.
Our funnel analysts identify the friction points and gaps in your funnel. They analyze what’s stopping prospects from continuing through the funnel. Then, through our TrueFunnelTM process, we help you develop a detailed picture of your new, ideal funnel, and create an action plan for how to build it.
Once you’ve developed your TrueFunnelTM, you’ll have a simplified and streamlined way to propel prospects from initial click to conversion to close.
Sales And Marketing Orchestration Outperforms Alignment
To generate a significant increase in revenue, you need sales and marketing to work harmoniously together.
Our strategists take a 360-degree view of all your sales and marketing tactics. We determine where those tactics are aligned and where there is discord. Then we help you devise a plan to configure these tactics so that they are perfectly threaded together to avoid dissonance.
Through this sales and marketing orchestration, you build an integrated program that operates seamlessly to make a major impact on your revenue growth.