Account-Based Marketing Tactics And Strategies
What Is Account-Based Marketing?
Account-based marketing (ABM) is a newer term for a timeless strategy – targeted account selling. With an ABM approach, marketing and sales teams work together to identify high-potential accounts and target them with customized tactics designed to convert them into customers.
ABM isn’t a one-size-fits-all approach. Our ABM consultants work with you to define the right strategy for your company, then help you execute your program and measure your results.
Account-Based Marketing Services
Our team of ABM strategists, technology experts and content creators can help you deliver an ABM program that drives revenue for your company. Our ABM services include:
Our strategists and consultants work with you to create a customized ABM strategy and approach based on your unique needs. This includes:
- Building your ideal customer profile
- Using your customer profile to identify a list of target accounts
- Developing an effective engagement and outreach strategy for your targets
Our technology experts help you use your existing tech stack and cutting-edge software tools to ensure your ABM program achieves its goals. This includes:
- Identifying the best tools for your ABM program
- Configuring and implementing those tools based on your unique needs
- Helping you use and maintain those tools
Our team can help you implement and execute every aspect of your ABM program, and achieve the ROI potential of ABM. This includes:
- Developing an ABM-centric content strategy
- Creating content specifically aimed at your targets
- Measuring your results and continuously optimizing your campaigns