Change Your Inbound Marketing Approach With Our Podcast
Between 50% and 75% of companies are missing their sales goals.
Why?
Mike Lieberman,
The buyer journey has changed. With so much information now available to consumers, it’s no longer a linear, three-step process with a clearly defined beginning, middle and end. And if companies don’t align their sales, marketing and customer service execution with the current ways people buy, their revenue will suffer.
Join Mike and his expert guest hosts as they explore the new Cyclonic Buyer Journey™ in a series of podcasts. As avid binge watchers, we aren’t going to make you wait a week in between each episode – that’s for network TV. Instead, enjoy all of seasons one and two at your pace.
Change your thinking, change your approach and, most importantly, change your results.
Start here.

Smash The Funnel - The Podcast
Season 1
Episode 1:Smash The Funnel – The Podcast: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)
Eric Keiles, the Entrepreneur-in-Residence at Square 2 and co-author of Smash The Funnel
Episode 2:What The Heck Is Pre-Awareness?
Sangram Vajre, Co-Founder at Terminus
Episode 3:How To Get A Prospect’s Attention In The Awareness Stage
Franco Valentino, CEO of Narrative SEO
Episode 4:What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?
Matt Heinz, CEO of Heinz Marketing
Episode 5:How To Move Prospects From Education To Consideration
Sonja Jacob, Content Strategy Team Leader at Drift
Episode 6:Evaluation Stage: How To Stand Out From Your Competition
Tyler Lessard, VP of Marketing at Vidyard
Episode 7:Rationalization Stage: What Prospects Are Looking For At This Stage In The Cycle
Kyle Racki, CEO at Proposify
Episode 8:Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals
Matt Sunshine, Managing Partner at LeadG2 and Executive Vice President of The Center for Sales Strategy
Episode 9:Delivery Stage: How To Optimize Customer Service To Drive Revenue
Jeanne Bliss, President of CustomerBliss and author of Would You Do That to Your Mother?: The ‘Make Mom Proud’ Standard for How to Treat Your Customers
Episode 10:How To Map Data To The New Cyclonic Buyer Journey™
Pete Caputa, CEO at Databox
Season 2
Episode 1:Identifying Goals And KPIs For Revenue Growth
Dave Gerhardt, VP of Marketing at Drift
Episode 2:How To Measure Key Revenue Metrics In Today’s Complex Sales And Marketing World
Angela O’Dowd, Director of Partner Marketing at HubSpot
Episode 3:How To Take Analysis And Turn It Into Insight
Mike Donnelly, CEO at Seventh Sense
Episode 4:How To Create An Optimization Cycle And Prioritize Optimization Action Items
Gabe Wahhab, President and Co-Founder at MAXG
Analysis paralysis is common among marketers. With so much data and so little time, what should marketers be working on first to drive results? Gabe Wahhab is president and one of the co-founders at the software company MAXG, the first AI-powered insight and recommendation engine for marketers. Gabe will share with listeners how to use artificial intelligence to skip the dashboard and go right to insights and recommendations, how to prioritize those to drive the best results and how to be more efficient in your day-to-day execution. If you want to know what the future of marketing looks like, you’ll want to listen to this episode.
Episode 5:Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth
Rashmi Vittal, CMO at Conversica
Getting results from sales and marketing execution isn’t only about data, analytics and software. In fact, it’s more about process, methodology and systems than ever before. We sit down with Rashmi Vittal, CMO at Conversica, to talk about the importance of process in revenue growth. We cover a wide variety of topics, including the critical nature of sales and marketing alignment, helping sales by building process and how to make sales more efficient.
Episode 6:Everything Starts With Data – Bad Data, Poor Revenue Results
Dion Cornett, CEO at ReachForce
Garbage in, garbage out. You simply can’t execute effective marketing or highly efficient sales efforts with bad data. Right now, your data is degrading. People are moving up, people are leaving their jobs and new people are stepping in. Are you talking to the right people? Dion Cornett, CEO at ReachForce, shares with us the challenges associated with keeping your data accurate and cleaning up your current database, and explains how bad data can sink even the most created campaigns.
Episode 7:Exploring ROI In Sales And Marketing
Mitch Rose, SVP of Strategic Partnerships at Billtrust
We wanted to make an extra effort to bring on more practitioners to the show – people who are actually doing the work. Mitch Rose has over 30 years in sales and marketing and is now SVP of Strategic Partnerships at Billtrust, a software company that provides billing solutions. Mitch candidly discusses the challenges associated with tracking ROI on sales and marketing. He also shares how Billtrust worked through some of their marketing and sales challenges, like alignment, sales operations and sales process upgrades, and explains the SLAs they put in place. It’s a great example of progressive sales and marketing execution in practice.