Fire Your Sales
Team Today
The Old Model Is Broken
"That's the way Dad did it when he started the company"
With rapid changes occurring in sales and marketing daily, the way you used to market your company and generate revenue just doesn't work anymore. It's not specifically about the new tools we have (Google, Twitter, Facebook, etc) - it's caused by the way buyer behavior has changed in response to these new tools.
People don't want to be "sold to" anymore. They can research anything they need with just a few keystrokes. They crave content like videos, white papers and webinars so they can learn more before making a purchase decision. That's why businesses are getting less and less response to old tactics like tradeshows, cold calling and direct mail - they are interruptive and shunned by buyers.
In this book, we introduce you to a new way of approaching sales and marketing. Instead of weighting sales to be 95% of your outbound efforts, we will show you how a mix of 75% marketing and 25% sales is the new norm. You'll learn how to create a Reality Marketing Sales Funnel rich with educational content to help demonstrate to your target markets how your company is the obvious choice to do business with. You will fire your sales team and rehire them one-minute later with a new title, "sales guide". Those guides can now use a new approach, the Five D's of selling, and watch their close rate go through the roof. And finally, we will help you smash your sales department and your marketing department into one powerful group - The Revenue Department - where all sales and marketing people are pulling on the rope in the same direction.
This book requires you to be open-minded and consider a different approach than the one Dad was dedicated to. If you are, let's get started. If you aren't, beware of your company becoming more and more irrelevant as buyers opt for a deeper connection with the companies they do business with. Your choice...
www.fireyoursalesteamtoday.com