R.E. Little’s is southeastern Pennsylvania’s premier John Deere dealer, providing licensed equipment for both commercial and residential customers.
Little’s web presence was seriously outdated and lacked any real lead-generating power. Even worse, for both current customers and prospects, the Little’s website was cumbersome and difficult to use.
The Square 2 team applied an Agile phased rollout approach to Little’s inbound marketing engagement and to the website project. The team dove into developing a strategy while concurrently writing, designing and building a launchpad site.
The team built out three target personas and launched user experience research and testing for each persona group as the website concept was planned. Simultaneously, a local SEO strategy was designed and executed to propel Little’s organic website performance.
Square 2 has provided the knowledge and follow-through to allow Little’s to take our company to the next level with a new professional website and inbound marketing strategy, making our goals for our future in the Philadelphia market area a reality. The development of the website was made easy, with Square 2 making the changes and updates for us as the website developed and we changed our ideas and vision. The website will set us ahead of our competition.
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