Innius

We created an innovative infographic for innius to educate prospects, nurture leads and provide a clear explanation of a new product category.

The Challenge

innius, a wholly owned subsidiary of To-Increase, developed an Android application and information-sharing system that enables manufacturers and energy producers to monitor the performance of machines in real time.

Companies always face obstacles in building awareness of their new products, and in generating leads. But when the company’s product defies easy categorization, as in this case, achieving those goals can be especially challenging.

The Strategy

Prospects needed to see a use case of the app’s capabilities to clearly understand the app’s business value. With that in mind, our team decided to create a story-driven infographic that would educate prospects on the value that monitoring overall equipment effectiveness (OEE) could offer.

To add an element of the unexpected to a predictable but crowded field, our team opted for a whimsical visual style and focused the story on a potato chip manufacturer. After all, everyone likes potato chips, and it never hurts to make people hungry while they learn about a product.

Services

Inbound Marketing

Website Design And Optimization

Content Marketing

SEO And PPC

Revenue
Strategy

Email And
Lead Nurturing

The Results

The infographic proved to be an effective lead generation tool for innius. It resulted in 41 leads in the first week of going live on the website. Two of the contacts who downloaded the infographic immediately went on to request a consultation with one of innius’ sales reps.

Additionally, the infographic has provided the company a powerful way to tell its story and explain the value it brings. The company’s CTO, Rine le Comte, commented that the infographic “told a very clear story about the app.” The sales and marketing departments were also pleased with the infographic.

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We’re thrilled about the way the infographic turned out. It helps us better explain the value of innius, while also giving our prospects helpful, educational information. It’s a great tool for us to use in the sales process.