Increasein new contacts
Average monthly visits
Founded in 2006, HubSpot created the vision for the inbound experience, catering to new buyer behavior. The HubSpot platform fosters the attracting, engaging and delighting of customers by supporting the delivery of relevant, helpful and personalized buyer experiences.
The Challenge Of Reaching And Educating Web Designers
Tasked with successfully launching its new Content Optimization System (COS), Meghan Keaney Anderson of HubSpot needed to build relationships with a more extensive network of web designers.
While HubSpot had created the kind of content designers needed to become familiar with designing on its new COS, information was scattered and difficult to find.
Meghan and her team needed a centralized hub of resources and information to educate designers looking to learn how to build on HubSpot’s COS, and develop relationships with designers in the inbound marketing community.
Developing A Strategic, Action-Oriented Site
HubSpot needed to create a natural flow and hierarchy of information to help designers learn how to build sites on the new system. At the time, these resources were scattered across the site.
With a general grasp on the personas HubSpot wished to attract, we dove into understanding designers’ problems and what drove them to HubSpot’s site. With a compelling vision and collaboration with Meghan and her team, we outlined a strategy that would help HubSpot build a database of designers.
In a month, our team developed a site that not only looked good, but most importantly was built with a strategic backbone that delivered results.
Driving Quantifiable Results
With a site strategically built to educate designers on its COS and encourage conversion, HubSpot increased its contact database by 125% in the first month after site launch. Contacts converted at a greater rate as time went on, with HubSpot adding over 5,000 designers to its database overall.