Peerless

We shifted into overdrive for a 30-day Accelerated Engagement with Peerless Tech Solutions to quickly scale their marketing capacity for an immediate growth opportunity.

The Challenge:
Ramp Up Resources To Enable Growth

An MSSP focused on providing security and compliance solutions for defense contractors, Peerless Tech Solutions saw a growth opportunity in the Cybersecurity Maturity Model Certification (CMMC). Within months, every DoD contractor would need to be CMMC certified or risk losing valuable contracts.

Peerless had the expertise to guide contractors to certification. However, their marketing team lacked the resources to quickly create strategy and assets to attract and nurture prospects in the short time before CMMC was implemented.

The Strategy:
Be Seen As The Experts

Because CMMC was new, there wasn’t much original or engaging content on the topic. Of the competitors shifting to CMMC, few had developed messaging around it. We aimed to fill a void in the market by positioning Peerless as CMMC experts.

In addition to developing differentiated CMMC-focused messaging, we set out to create a trove of engaging content that would establish Peerless as thought leaders and highlight their ability to provide contractors with an advantage via early certification.

Services

Demand Generation

Demand Generation

New Messaging

New Messaging

Content Marketing

Content Marketing

SEO And PPC

SEO And PPC

Social Media

Social Media

Email And Lead Nurturing

Email And Lead Nurturing

The Work

The Work - Peerless

In just one month, Peerless was positioned to take advantage of the forthcoming CMMC mandate. Leveraging Square 2 as an extension of their team, they were able to quickly scale their efforts and turn around several months of high-quality work in 30 days.

The Work - Peerless

The Results

Using a team dedicated exclusively to Peerless, in just 30 days we were able to produce:

  • 2 pillar pages 
  • 3 CMMC-focused messaging options
  • 3 evergreen messaging options
  • 1 fully-implemented webinar strategy
  • 1 e-book
  • 1 designed case study
  • 3 designed tip sheets
  • 2 infographics
  • 6 designed CTAs
  • 2 landing pages
  • 2 long-form blog posts
  • New keyword research
  • SEO and competitor audits
  • A content strategy
  • An interactive pricing page
  • A paid social media campaign
  • A demand generation strategy
  • Branded templates for landing pages and emails

What The Client Said

Working with Square 2 has been a dream. The team is knowledgeable, communicative and punctual. I never felt sidelined or wanting, and the end results have been exactly what I was hoping for. Working together, we were able to accomplish more in one month than I was able to produce in six.”

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