ON THE HORIZON: Preparing Your Business For The New Normal — A New Live On Zoom And Facebook Video Series
Your business will never be the same, whether you like it or not. This crisis is prompting consumers to radically change the way they buy and connect with companies just like yours. Will your business be ready to handle this change when the crisis is over?
Rather than pine for the old days, use this unusual time to get invigorated to change your business.
Join Eric Keiles and Mike Lieberman for a 20-minute daily (positive) chat about what’s on the horizon.
They will be discussing changes that are already happening in your customers’ buying habits, sharing examples of businesses that are changing their strategies and live brainstorming solutions for businesses just like yours on how they can change to be remarkable.
Eric and Mike are the co-founders of Square 2, a leading digital marketing agency, and the authors of three books on sales and marketing. Join them on Monday, April 20 for the first session and then every weekday morning from 9 a.m. to 9:20 a.m. ET.
Don’t miss this. No registration, no fees, no forms. Just join! The sessions will also be simulcast on Facebook LIVE! We’re looking forward to having you join us, but seats are LIMITED!
Here’s what is planned for upcoming shows:
Episode 1: Monday, April 20: Businesses Have To Pivot – Proactive businesses big and small are pivoting and adopting digital transformation. How are you going to respond?
Click the video player image to watch Episode 1 on demand.
Episode 2: Tuesday, April 21: Working From Home, The New Normal – We’ve been working from home for years. We’ll share tips on setting a schedule, using Zoom and running daily huddles with your teams.
Click on the video player image to watch Episode 2 on demand.
Episode 3: Wednesday, April 22: Content, How It Changed Last Month – Content is more important than ever, but the playbook has been turned upside down. Learn why video, timely content and authenticity is critical.
Click on the video player image to watch Episode 3 on demand.
Episode 4: Thursday, April 23: Rethinking Marketing’s Digital Transformation – Trade shows are canceled, prospects are at home and marketing that worked last month won’t work this month. Today you need advocacy, social media, content, video and new tools to succeed. Learn what to do.
Click on the video player image to watch Episode 4 on demand.
Episode 5: Friday, April 24: Rethinking Sales’ Digital Transformation – You can’t call anyone, you can’t visit people, travel is banned and sales tactics that worked last month won’t work this month. Today you need video, compelling emails, chat and disruptive content to drive sales. Learn how to change your sales today.
Click on the video player image to watch Episode 5 on demand.
Episode 6: Monday, April 27: Rethinking Customer Service’s Digital Transformation – Your relationship with your customers has never been more important. Learn how to get more reviews, feedback, and referrals. Turn customer service into a revenue-generating center.
Click the video player image to watch Episode 6 on demand.
Episode 7: Tuesday, April 28: Creating A More Engaging Website Experience – If people can’t visit your business, they’re going to visit your website. Learn how to create a remarkable website experience with chat, video, educational pages, interactive content, customer stories and more.
Click the video player image to watch Episode 7 on demand.
Episode 8: Wednesday, April 29: Understanding Your Prospect’s Buyer Journey – If you want to generate more leads and close more business in today’s fast-changing environment, you must be intimate with each prospect’s buyer journey. We’ll talk about the Cyclonic Buyer Journey™, mapping questions to the journey, answering those questions and looking at every touchpoint as an opportunity.
Click the video player image to watch Episode 8 on demand.
Episode 9: Thursday, April 30: Is Your Business Digitally Remarkable? – Once you know all of your touchpoints across the buyer journey, now you must make each one remarkable. What does it mean to be remarkable? How do you make your company remarkable? Learn why you should be working on this every day.
Click the video player image to watch Episode 9 on demand.
Episode 10: Friday, May 1: Now More Than Ever, Your Industry Needs Leaders – Your company needs thought leadership. We’ll talk about how to find your voice, leverage your opinion and get your story out into the world digitally every single day.
Episode 11: Monday, May 4: Think Before You Email. How To Not Over-Email Your Prospects – We’re all getting way too much email. Learn how to run an effective email campaign in today’s environment.
Click the video player image to watch Episode 11 on demand.
Episode 12: Tuesday, May 5: How To “Do It Live:” Setting Up A Live Video Program Like Ours – You want to generate LIVE content. Here’s a step-by-step playbook to set up your own videocast.
Click the video player image to watch Episode 12 on demand.
Episode 13: Wednesday, May 6: How To Think Like A Publisher: Everyone Writes – The more you publish and the more you write, the more visitors and leads you generate. Find out how to get everyone in the organization to create content.
Click the video player image to watch Episode 13 on demand.
Episode 14: Thursday, May 7: Why Marketing Automation And CRM Are Like QuickBooks For Your Business – Marketing and sales technology are backbone platforms for your business. See how to choose them and how to get full value from them.
Click the video player image to watch Episode 14 on demand.
Episode 15: Friday, May 8: Companies Are Opening Up, What You Need To Do Now To Be Ready For More Openings - How to adjust your story, your marketing and your sales approach as people start to go back to work.
Click the video player image to watch Episode 15 on demand.
Show 16: Monday, May 11: The Pandemic Is Forcing Us To Rethink Social Media – How to leverage Facebook, LinkedIn, Twitter and YouTube. It’s different than it was 30 days ago and it will be different going forward.
Click the video player image to watch Episode 16 on demand.
Show 17: Tuesday, May 12: ROI Might Not Be The Key Metric For Measuring Marketing Performance – How to measure marketing? What are the key metrics? How to set up automated tracking and measurement.
Click the video player image to watch Episode 17 on demand.
Show 18: Wednesday, May 13: How To Think About Revenue Generation As A Science – There are numbers that show you how well or how poorly revenue-generating programs are working. You need those numbers to grow your business. We’ll give you insight into how to set this up so you’re ready for the future.
Click the video player image to watch Episode 18 on demand.
Show 19: Thursday, May 14: The One Marketing Improvement You Can Right Now To Generate Leads Today – Adding even one piece of educational content to your website is easy, you probably have it already and it will generate leads immediately and into the future.
Click the video player image to watch Episode 19 on demand.
Show 20: Friday, May 15: Why Marketing Needs To Work Hand In Glove With Sales - Ending the feud between marketing and sales might be the secret to sustained revenue growth. How to do it now so you gain the benefits as business picks up.
Click the video player image to watch Episode 20 on demand.