Companies in the agricultural industry are turning to innovative marketing and sales techniques to generate leads and grow revenue.

Crosby Hops transformed its traditional event marketing program into a digital community-oriented effort and had its best year ever.

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30%
increase in visitors to their website
10X
improvement in leads generated
6X
improvement in new customers acquired
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Watch The Crosby Hops Transformation Story

Crosby Hops transformation video

A Partnership That’s Focused On Growth

Helping the Crosby Hops team grow their business and transform their marketing was one of the most rewarding projects the Square 2 team has worked on.
Here are some of the deliverables we worked on for Crosby Hops.

Eye-Catching CBC Assets

Spearheading the launch of a multimillion-dollar product at CBC, craft brewing’s biggest event, we developed assets and activations that bridged the gap between physical and digital channels.
CBC assets

Fresh New Homepage

A new website homepage featured an upgraded Big Story, optimized conversion strategy, improved search engine optimization and deployment on the HubSpot CMS.
New Crosby Hops homepage

Attention-Grabbing Collaborative Campaign

Leading strategy and creative, our team supported a collaboration beer campaign that benefited Sweet Relief Musicians Fund and was featured in USA Today.
Rock On homepage on a mobile phone

Hop Variety Showcase

Leveraging insider hop knowledge, we developed a unique asset to help brewers make beer that satisfies consumers’ tastes while helping them stand out in a crowded marketplace.
Hop Variety assets

Ultimate Guide To Hop Quality

Translating the nuances of hop production into a guide that helps brewers navigate hop quality.
The Ultimate Guide to Hop Quality pages

Thought Leadership Content

New and disruptive content positioned Crosby Hops as thought leaders and helped educate prospects throughout the buyer journey.
Crosby Hops homepage on a tablet

Crosby Hops Finishes The Year With Historic Results

The strategy, tactics, campaigns and technology that went into the Crosby Hops revenue generation system helped them finish 2022 with one of their best years ever.

Get With The System

To talk with us about getting a revenue generation system like the one we did for Crosby Hops at your company, click one of the options below.