How Social Media Can Propel Business Growth

Traditionalists think of social media as only a small subsection of a marketing or sales strategy. However, social media can be an effective tool to bring in new prospects, engage existing customers and extend your brand’s reach.

Approximately 75% of buyers will search online and check a company’s social media accounts before they make a purchasing decision. If your business is behind on social media, think of all the potential customers you’re missing out on — the ones who are searching for you, but who are coming up empty.

Adding a social media strategy will complement your marketing plan and boost business growth. You can target new customers with directed posts, nurture relationships with existing prospects, guide those who are ready to purchase and keep in touch with existing customers.

Social media allows you to access a massive group of prospects, connect with your customers, analyze the competition, improve customer service and move clients faster through their buyer’s journey.

In this whitepaper, we take a look at:

• Why social media is important for business
• How social media shines a light on the competition
• How to save on marketing costs and analyze a social media strategy
• Why social media is the key to connecting with your customers

Download this whitepaper to learn more about how social media can help your business keep up with the competition, find new prospects and boost sales.