Webinar: Content Marketing – From Strategy To Revenue
How To Develop And Execute A Story-Driven Content Strategy That Drives ROI
Effective content marketing is not about cobbling together some deliverables and clicking “publish.”
Your content must tell an extraordinary and compelling story about your company, one that creates deep emotional connections with your prospects as they navigate through their individual buyer journeys.
To create such a story, you need to start with a strategy built on a thorough understanding of your prospects and your unique value propositions.
Square 2 Marketing chief revenue officer Cari Baldwin, associate creative director Dan Reed and marketing director Meghan Durett show you how to:
- Tell your story in a way that forms strong bonds with your prospects
- Overcome the persistent content marketing challenges companies face
- Develop a content strategy that spans the entire buyer journey
- Use content to generate demand, build awareness and nurture prospects
- Execute content that helps close the deal
Watch the recording to learn how to use content marketing to build emotional connections that drive conversions and revenue.