Let’s have an open and honest conversation around “random acts of marketing.” You know what we are referring to – an earnest attempt to grow your revenue by engaging in a series of disconnected marketing tactics without an overarching strategy. “Let’s try this!” “How about some of that?” And so on…
What’s the cure? Implementing a SYSTEM.
You have a system for HR. You have a system for accounting. You surely have a delivery system for your products or services. Why don’t you have a revenue generation system that will enable consistent growth month over month?
What the heck is a revenue generation system? It’s a tried-and-true system that fast-growing companies use to organize and prioritize their revenue generation efforts that includes the sales, marketing and customer service teams all working together to hit the revenue target. It has two parts:
Strategy
Before you do anything tactical, you need a killer go-to-market strategy. You have to answer questions like “What’s your Big Story?”, “Why are we different from the competition?”, “Who is the perfect client we want to attract?” and “What problems do we solve for them?” That strategy MUST be created before you do any tactical execution, or the results won’t be there.
Execution
Now that you have a great strategy, the revenue generation system allows you to apply a framework and meeting rhythm to execute your plan. Weekly revenue team meetings, 30-day sprint planning and quarterly objectives are all baked into the revenue generation system methodology. It aligns perfectly with your overall company annual goal, three-year goal and BHAG (big hairy audacious goal).
Join us for the webinar and learn more about:
- Understanding strategy versus planning
- Uncovering the two missing components to your sales and marketing
- Creating a process: weekly, monthly and quarterly
- Managing internal and external resources (e.g., contractors and agencies)
- Implementing six immediate enhancements to your revenue generation efforts
- Picking which technologies can help you scale
About the Speaker:
Eric Keiles is a leading sales and marketing strategist focused on pioneering a new marketing methodology. Eric, along with his business partner Mike Lieberman, coined the concept Reality Marketing™ to describe how businesses can utilize cost-effective inbound marketing tactics to achieve dramatic revenue growth. They are leading the revolution in how entrepreneurs change the way they think about marketing their companies. Marketing Sherpa has called the duo “original and contrarian marketers.”
Their popular first book, Reality Marketing Revolution, is a thesis on the changing world of inbound marketing and the dramatic shift in buyer behavior. It introduces concepts like “The Red & Blue Test,” “Being Remarkable” and the “Cup of Coffee Challenge.” Verne Harnish, The “Growth Guy,” named the book the “best how-to marketing book ever.” Their second book, Fire Your Sales Team Today, is upsetting the traditional sales department by demonstrating through many real-life examples how effective marketing makes the “traditional sales guy” obsolete. It outlines a complete inbound sales process, too.
Eric is also the editor of a weekly e-newsletter reaching almost 20,000 business owners and entrepreneurs focusing on this topic. Eric is the founder and Chief Marketing Officer of Square 2 Marketing, which was named the Inbound Agency of the Year by HubSpot in 2013 and 2015.
A natural entrepreneur himself, Eric has founded and grown eight companies since 1997. Prior to founding Square 2 Marketing, Eric created The Stitches Catalog and The Logo Workshop, two national graphic design and promotional products companies. He is a former franchisee of a national franchise and currently operates a travel and tourism hospitality group in Philadelphia.
A popular writer and public speaker, Eric has provided expert insight on panels and speaking appearances throughout America’s entrepreneurial community. He also hosts Square 2 Marketing’s monthly workshop and webinar series to help business owners learn effective marketing strategies for their businesses. In addition, Eric is a guest lecturer at several universities.
A graduate of George Washington University (BA) and Temple University (MBA), Eric and his family reside in Center City Philadelphia.
Finally, you’ll have access to a resource that helps you generate more leads, create more sales opportunities, close more new customers and hit your revenue goals every month.
What can you expect? Here’s a sample of what you’ll get every week:
