For many B2B marketers, these are very frightening times. Buyer behavior has changed, and to survive, modern marketers must adapt accordingly.
Learn six frightening facts about the state of modern marketing, plus seven tips for marketing survival, in our new infographic, Your Lucky 13 For Halloween.
If you’re a CMO, VP of marketing or marketing manager, it’s time to start thinking differently about the way you’re marketing your company. Buyer behavior has undergone a dramatic shift, and it will only evolve from here. Recognizing and responding to this shift is the first big step toward getting better results from your marketing.