Happy New Year to one and all. It wouldn’t be New Year's without some resolutions, and since we strive to make it all about inbound marketing all the time, we've created a set of New Year’s inbound marketing resolutions for your reading pleasure.
In 2015, we resolve to …
Blog more and keep our keywords in mind
During 2014, we wrote an original article for our site almost every single business day. That got us pretty far in the rankings for our keywords. But, the world of search is constantly shifting, and to stay on top – and get even higher rankings – we need more blog articles in 2015.
Create more content, and much more creative content
In 2014, we did launch the 2Inbound magazine, but in 2015, we want to publish keyword- and context-relevant content on a monthly basis. We’ve already created a calendar of content for 2015 that aligns with 2Inbound, so our other content (e-books, whitepapers, videos, webinars, infographics and slide shows) is all matched perfectly to the topics slotted for that particular month.
Move our website work away from large projects and toward smaller, more agile efforts on a 30-day sprint cycle
We’re on version three of our own website. The time and energy it takes to redo our site is paralyzing at times. I’m sure many of you have similar feelings: “We’d like to redo our website, but the time and expense to do a major project like that just isn’t in the budget.” In 2015, we’re going to change the way we do website work for ourselves and clients. Now, every 30 days, the sites will get a series of upgrades designed to improve lead generation and search rankings.
Improve our influencer outreach and content publication efforts to deliver even better results
It’s one thing to create content, but it’s another to get other people to publish that content so it drives new visitors and leads for your business. We developed the idea of content sourcing, and we’re in the middle of upgrading our playbooks for outreach to influencers and content publication. Both efforts include a more systematized approach and the application of technology to streamline the research and monitoring efforts.
While most people set out with a list of aggressive and highly unattainable New Year’s resolutions, ours are integrated into the day-to-day operations of our business. These are assigned to teams, and the teams are accountable for implementing the changes, documenting the upgrades and keeping track of the results for us and our clients.
Make your own set of inbound marketing resolutions. Then, make sure your team is responsible for those changes.
Start Today Tip – Have a happy and healthy New Year’s Day! Create a list of the changes you want to make to your inbound marketing effort in 2015. Assign them to either internal or external team members and then hold those people accountable for a specific set of results-oriented improvements.
Square 2 Marketing – Leading The Reality Marketing And Inbound Marketing Revolutions!
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.