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Mike Lieberman, CEO and Chief Revenue ScientistWed, Jul 5, 2017 5 min read

Why Social Media Is Important and How to Get Started

{}Since social media is so prevalent, it’s easy to forget that it’s a relatively new way of communicating, engaging, and selling. It’s also easy for some business owners to dismiss its importance because they still aren’t using it for business. This should be rectified immediately as social media is part of the new way of selling. If companies want to continue to succeed now and in the future, social media marketing and social selling are requirements.  

Social media is a vital part of the new way of marketing and selling with inbound marketing. Inbound marketing is necessary because customers are bombarded by advertisements in everything they do. People are always being sold to, and because of this, they’re tuning out blanket advertisements.

The old way of marketing and selling—of cold calling and mass advertising—isn’t working anymore. To find and engage with customers, you have to seek them out in a targeted manner. And you have to lure them in. There are people interested in what you’re selling, but you have to engage with them individually and draw them to your website in order to make sales.

The easiest and most cost-effective way of engaging with customers is with inbound marketing, which is one of the reasons why social media is important. Below are five tips to help you get started with social media.

Create an Active Website

Before you even get started with social media, it’s important to have an active website to refer people back to. An active website is one that has consistently newly published content. This could be a blog, new pages on the site, whitepapers, etc.

The point is to routinely have new content so that you can link to it in your social media posts and refer people back to your website. Then, on your website, you will be able to convert visitors into leads.

Pick Your Platform

There are many different social media platforms, and it’s important to remember that you don’t have to be on all of them.

The key to a successful social media presence is consistency. To be consistent, you must have regularly posted content. So, pick a platform or two that you want to get started on and that you know you will be able to provide content for. For example, if you don’t regularly take photos, don’t choose Instagram or you’ll never have content to post.

One of the reasons why social media is important is because it lets you engage with leads on their turf, where they feel at ease. To do this, you need to ensure your target audiences are on the platforms you choose to be active on.

Create Your Social Media Content

Social media content is different from other types of content that you’ll write for your business. You need to tailor your message to the platform you’re on, and you need to be consistent in style, voice, and tone.

Creating content for your platforms and for your website is a lot, and so you might want to look at hiring an inbound marketing agency if you start to feel overwhelmed.

Engaging with People

One of the top reasons why social media is important is because it enables you to engage with your audiences.

It’s not enough to simply post to your social media platforms routinely, however. You also have to engage with leads, prospects, and customers directly. Follow industry leaders and start engaging with users. Like their posts or follow them, and have conversations with them in order to build trusting relationships.

It’s imperative to remember to be authentic in all your interactions with people. Nothing will sink your brand faster than sales-y content and robotic posts.

Track Analytics

The only way to get better at social media marketing and selling is to use analytics to track what you’re doing. This will enable you to see what’s working and what isn’t.

Social media is always changing. Marketers and sales teams constantly have to adapt to new platforms, new rules, and new best practices. Use Google Analytics to see when your social media posts create conversions and learn from all of the data you’re tracking.

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Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.

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