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Mike Lieberman, CEO and Chief Revenue ScientistTue, Aug 16, 2016 4 min read

Why Social Media Is Essential to Inbound Marketing

{}Successful inbound marketing requires you to use a multi-pronged approach. You need to use a wide variety of inbound marketing activities, and these activities must all work together to help you achieve your goals. You can’t just create landing pages. You can’t just use SEO. You can’t just blog. You have to do it all, and make sure it’s cohesive and efficient—that’s how you’ll see real results.

One such essential piece of the inbound marketing puzzle is social media. Social media is critical to your success, and it works to boost the results you’ll get from all of your other inbound activities as well.

You might be asking yourself, “but why is social media essential to inbound marketing?” Check out the many reasons why below.

It Helps with Content Promotion

Content creation is a vital part of your inbound marketing strategy. You need to create and share valuable and relevant content online for your audience to find. This is how you’ll educate them. This is how you’ll help them make their purchasing decisions. This is how you’ll get to be known as a thought leader and subject matter expert. This is how you’ll attract visitors to your website. This is how you’ll nurture leads down the sales funnel. And this is also a key way to build trust and credibility.

But what’s the point of creating content if you’re not promoting it? If no one ever sees it?

Social media is essential to inbound marketing because it gives you a wide variety of channels for content promotion. You can share your blog posts, your infographics, your whitepapers and ebooks, and your new videos on your social media profiles for all of your fans and followers to check out. When you use social media, you can improve the ROI of your content strategy.

It Can Help You Research

Want to know what your audience is saying about your brand? Do you want to know who your ideal audience is? Do you want to know what your customers’ pain points, wants, and needs are? Do you want to check out what your competition is doing online?

You can learn all of this valuable intelligence and more with social monitoring. By using social media monitoring tools, you can gather data about your brand, your audience, and your competition, and use it in your inbound marketing strategy.

It Helps with SEO

Eighty-nine percent of consumers use search engines to make purchasing decisions. You need to be found at the top of the organic search results in order to stand a chance at getting all of that new business. That’s why search engine optimization is so critical. Social media is essential to inbound marketing because it can help create positive secondary effects with SEO.

You can create relationships with social media influencers, bloggers, and brand advocates, which can translate into link building. Your social profiles also influence the content of your search results—now, your profiles will be seen among the top results in listings. Social media platforms, on their own, are also forms of search engines. People go on sites like Twitter and Facebook to find what they’re looking for.

It Can Help You Connect

Social media is essential to inbound marketing because it’s a direct way to communicate, connect, and interact with your audience, which is a pretty powerful thing. By sharing content, answering questions, responding to reviews or complaints, and staying connected with your leads, prospects, and customers on social media, you can build trust and credibility, create top-of-mind-awareness, and nurture and convert in order to increase your sales. This alone, we think, is reason enough to incorporate social media into your inbound marketing strategy.


Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.