Generating B2B traffic to your website isn’t a guessing game—by having a strategy, your chances of garnering more traffic increases. Increasing traffic to your site to generate leads is one of the biggest challenges B2B organizations face. Qualified lead generation is imperative to making sales via inbound marketing. Luckily, there are numerous strategies you can implement to get B2B traffic to your website.
A website is an imperative part of B2B marketing, as it is your central hub that all your web marketing should point towards. That being said, make sure all your landing pages are visually pleasing and up to date.
Follow these foolproof steps to get B2B traffic to your site.
As part of your goal to get B2B traffic, you should create a keyword strategy. Start by selecting keywords and phrases that are relevant to your business. That way when people are searching for these terms, your website will rank high on the search engine results page. When creating content, choose a keyword or phrase from the list you brainstormed and incorporate it into a specific and relevant article—both in the text and in the title. Keywords can also be disseminated throughout social media accounts, landing pages, blogs, and all content you write.
Stuck on what your keywords should be? Ask yourself what people are searching for when they should be finding you. What question does your product or service answer?
The higher you rank on search engines through the use of keywords, the more B2B traffic you’ll receive.
To get the most out of your SEO potential, optimize your website’s meta description, page titles, and tags, making sure they effectively meet SEO criteria.
Social media isn’t just useful for B2C organizations; in reality, social media marketing is more effective for B2B than B2C businesses. Business owners, CEOs, managers, and decision makers are all using social media platforms.
Take LinkedIn, for example. Studies show that LinkedIn has the highest visitor-to-lead conversion—a conversion rate that rings in at almostthree times higherthan both Twitter and Facebook. By using LinkedIn to generate B2B traffic, you are most likely to achieve leads.
To attract your target audience and to connect with business leaders that are potential customers, work on creating relationships by interacting on LinkedIn Groups that adhere to a specific industry or topic. Post high-quality content that is on topic and useful, providing a link to your blog or landing page when appropriate.
Content-driven blog content is a necessity of B2B inbound marketing. Firstly, your B2B target customer searches the internet just like everyone else, and having a blog increases your SEO and ranks you higher in search engine results pages.
Blogs drive traffic to your website and expand your influence. When the content you write about is useful, relevant, and engaging, you’ll get B2B traffic and leads. An active blog is more likely to turn up at the top of search engine results pages, and with each new blog, you have a new opportunity to optimize.
Tracking your online activity is an imperative part of generating B2B traffic. By using analytics tools, you can analyze how specific posts and landing pages are doing. That way, you’ll know where your leads are coming from, be it from email marketing or social media, and improve parts that aren’t working.
Behavioural data is also an important tracking device in B2B organizations. Instead of sending emails at random times, behavioural data allows you to deliver relevant and effective lead nurturing by tracking your potential customers’ movement on your site. In paying attention to behavioural data, you can better understand what they want, and when they want it.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.