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Mike Lieberman, CEO and Chief Revenue ScientistFri, Apr 15, 2016 4 min read

The Surefire Way to Make Sure Your Company Fails

{}Being stubborn. Staying stagnant. Using the same old sales and marketing techniques of the past. Refusing to get with the times. Refusing to adapt to today’s new sales process and the new way people buy.

If you want to make sure your company fails, you can certainly do all of the above.

Of course, that’s not what you want. You want your organization to stay profitable and succeed well into the future. So it’s time to make some drastic changes in order to keep up with the numerous changes in the needs of your audiences and the way they respond to your sales and marketing efforts.

Outbound Is Out

You’ve likely been using outbound selling and marketing tactics for ages now. You cold call leads, you mail out brochures, you attend trade shows, and you pay for costly billboard, TV, and radio advertising. Though this might have worked well in the past, you’ve probably noticed that your revenue has been falling lately. If your company fails in the near future, it’s likely because you’ve kept using these outbound sales and marketing strategies for far too long.

Why? The Sales Process Has Changed

You have to realize that consumers are bombarded with messaging from brands. And they’ve started ignoring your aggressive marketing information. The sales process has changed, primarily due to the internet. Consumers no longer want you, your marketers, or your sales people telling them what they should and should not buy.

They want to go online, perform their own research, and reach their own conclusions, largely without outside help. If you keep trying to push your brand on consumers, they’re going to resist, they’re going to think poorly of your brand, and they’re going to make a point to stay away.

The sales process is now in the hands of the consumers. If your company fails to come to terms with this and adapt, you’ll fall behind your competitors.

Inbound Marketing Is In Sync with the New Sales Process

So what should you do instead? Instead of making sure your company fails by continuing on with your outdated strategies, you absolutely must get on board with inbound marketing. Inbound will allow you to be found by your customers and prospects online, on their terms. It’ll help you stop interrupting what they’re interested in, but instead, turn into what they’re interested in. You’ll become a welcomed guest, instead of an annoying pest.

It’ll bring consumers in, rather than you going out to get their attention. Inbound allows you to get your company easily found online, helps you be at the right place at the right time, and enables you to produce and distribute interesting content that your audiences want and need on their purchasing journeys.

There’s no doubt about it: inbound marketing is critical to your business’s growth, now and in the future. It promotes long-term growth, offers warm leads that are easier to convert, builds trust and credibility, and even saves you money, making it the easy choice in today’s competitive business environment.

Don’t Know Where to Start?

Although it’s necessary, we know that completely reinventing your sales and marketing strategies can seem like a huge uphill battle, especially when you’ve been doing the same thing for so long. You don’t have to implement inbound marketing on your own.

Engage a HubSpot certified digital marketing agency and get the help you need. With experts on your side, you’ll be able to ensure that your company gets started on the right track, puts the time, effort, and resources into the right strategies, and sees long-term, sustainable inbound success.

When you invest in inbound marketing, you invest in the future of your business.



Mike Lieberman, CEO and Chief Revenue Scientist

Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.