Regularly reviewing your marketing metrics is a critical part of any successful inbound marketing strategy as it provides the opportunity to identify areas that need improvement and make adjustments as necessary.
Of course, any marketer who has explored the plethora of marketing analytics data available in programs like HubSpot and Google Analytics knows that going through all of the information at once is daunting.
To help save you time, we’re launching a three-part series that highlights the inbound marketing metrics you must track daily, weekly and monthly. Here, in part one, we’re taking a look at the metrics you need to check on a daily basis.
Your Daily Metrics Tracking Routine
Trying to track every inbound marketing metric each day is likely to drive even the most even-keeled marketer crazy. There’s simply too much data available to properly review all your marketing analytics. However, there are a handful of metrics you need to review daily to make sure that your inbound marketing strategy doesn’t take a wrong turn. To keep your marketing campaign running smoothly, track the following metrics every day:
• Website Visitors
Spend a few minutes each day checking the number of visitors coming to your site. This data gives you a solid idea of how many people searching for your products or services are finding your company. You should seek to improve overall traffic by 10% each month.
• Leads Generated
Anyone who expresses interest in your business is considered a lead. Many factors impact lead generation, so it’s important to track where leads are coming from and where certain lead entry points are falling flat.
• Blog Subscribers
You should blog at least weekly to help improve your search results. What you really want, however, is for readers to subscribe to your blog. The more subscribers you have, the more people are hearing your story on a consistent basis.
• Blog Post Views
Another way to ensure you’re producing the most relevant content for your targeted personas is to monitor blog view metrics. The number of views a blog post receives provides insight into the types of articles your prospects gravitate toward reading.
Keep a close watch on the metrics we outlined above. When reviewed properly, you should begin to see patterns in the data. If you notice any unusual divergences, take a step back and look into the possible reasons. Once you’ve identified the reason for the change, make any modifications necessary to ensure your campaign is as successful as possible.
Posted By Author Mike Lieberman, CEO and Chief Revenue Scientist
Mike is the CEO and Chief Revenue Scientist at Square 2. He is passionate about helping people turn their ordinary businesses into businesses people talk about. For more than 25 years, Mike has been working hand-in-hand with CEOs and marketing and sales executives to help them create strategic revenue growth plans, compelling marketing strategies and remarkable sales processes that shorten the sales cycle and increase close rates.